Views: 0 Author: Site Editor Publish Time: 2023-11-27 Origin: Site
Author: Mei Xiaoxiang Editor·Chaoying Drawing: Chen Nan
Recently, Russian e-commerce platform Ozon announced its delisting from the United States.Ozon was listed on the Nasdaq Exchange in 2020. It is the largest comprehensive e-commerce platform in the Russian market. With more than 5 million platform SKUs, it is known as the Russian version of Amazon.Cross-border editor Fu Rongrong told the 'bad news' to the surrounding cross-border e-commerce friends immediately, because many of them were regulars at this year's Ozon event and were learning about and getting involved in Ozon for the first time. .
In Fulongrong's view, delisting does not actually mean a setback in the capital market, but may be a new beginning that uses retreat to advance.Data show that Ozon's GMV in the third quarter increased 2.4 times year-on-year to 450.8 billion rubles, and the number of orders increased 2.3 times year-on-year.
There are various signs that Ozon is betting heavily on China.This year, Ozon held a variety of activities in Xiamen, Shenzhen, Hangzhou and other places that were not only intensive, but also sold out.Since Ozon opened its China headquarters in Shenzhen in November 2022, the number of active Chinese sellers on the platform has increased from more than 10,000 to 60,000, at an alarming rate.The turnover of Chinese sellers grew faster, with a year-on-year increase of more than 5.2 times.At present, more than 90% of the products listed on Ozon Global come from Chinese accounts, which can be said to be 'the West is not bright and the East is bright'.
Putting the incident in a larger context, the reason why Ozon 'bets heavily' on China stems from the deepening economic and trade exchanges between China and Russia.In 2022, the bilateral trade volume between China and Russia reached a record high of 190.271 billion U.S. dollars, a year-on-year increase of 29.3%. From January to October 2023, this value reached 196.482 billion U.S. dollars, exceeding last year's full year, a year-on-year increase of 27.7%.The big rivers are full of water and the small rivers are full. With the trade between the two countries advancing by such a rapid pace, the volume of bilateral cross-border e-commerce transactions will naturally increase as well.
How can you know that it is a blessing in disguise?While Ozon was delisted in the United States, it experienced record growth with the support of Chinese sellers.The cross-border e-commerce industry has always been characterized by changing tides, with one ebbing and the other ebbing. Because of this, cross-border e-commerce has continued to flourish for more than ten years and its charm has not diminished.
