Views: 1 Author: Site Editor Publish Time: 2023-11-29 Origin: Site
Author: Long Zai
Cartography: Chen Nan
Recently, China decided that from December 1, 2023 to November 30, 2024, ordinary passport holders from six countries, including France, Germany, Italy, the Netherlands, Spain, and Malaysia, will be able to come to China for business, tourism, visiting relatives and friends, and transiting without permission. For more than 15 days, you can enter without a visa.As soon as the news came out, Fu Rongrong, the editor of Cross-Journal, couldn't help but exclaimed 'Wow'.
In Furongrong's view, my country's opening up is getting stronger and stronger.Traders from these countries with considerable spending power come to China to purchase 'Made in China' products, and the scale has always been considerable.Among them, there must be many local e-commerce sellers. They can freely come to China to do business, which will definitely bring about an increase in cross-border e-commerce exports.
The choice of cross-border e-commerce channels is an important factor in success or failure. So what are the important e-commerce platforms in these six countries that deserve attention?Fulongrong consulted friends in the circle and shared the following:
In the European market with 'many people and lots of money', in addition to global platforms such as Amazon and eBay, there is also a large amount of traffic scattered on other 'small but beautiful' platforms. Although they are not dazzling, they often occupy a dominant position. A significant share of a specific regional market.For example, in Germany, there is OTTO, one of the largest domestic e-commerce platforms, and Zalando, the largest fashion e-commerce company in Europe; in France, there is Cdiscount, a French e-commerce company that mainly focuses on low-price wholesale, and Spartoo, a European fashion shopping website. There is La Redoute, which mainly sells fashion clothing and household items; in Italy, there is ePRICE, the largest local e-commerce platform, and YOOX, which mainly sells fashion clothing and shoes; in Spain, in addition to AliExpress, there is also the No. 1 Privalia, an online fashion export e-commerce company, and Zara, which mainly sells fashion clothing and shoes; in the Netherlands, there is Bol.com, the largest e-commerce platform in the Benelux region, and Coolblue, a comprehensive e-commerce platform, which mainly sells home furnishing, electronics and fashion goods. Wehkamp.In Malaysia, there are Shopee and Lazada, which we are familiar with, and Lelong, which mainly sells electronic products, home furnishings and clothing.
Fulongrong believes that these niche cross-border e-commerce platforms have undoubtedly opened up the global market for Chinese sellers and Chinese brands, providing a larger number of potential consumers.Fellow sellers, come on.