The story that happened around me, said by the cross-border people who are ready to join the game

In recent years, the popularity of cross-border e-commerce has remained high. The barbaric growth driven by the blessing of black technology and the mentality of making quick money has become popular.But after more than two years of ups and downs, the industry is paying more and more attention to compliance and branding.Since the beginning of this year, cross-border e-commerce has receded and has gradually returned to normal, with increasing competition pressure.How to find a touch of warmth in the cold air that has been transmitted to everyone across the border has become a required course.Last year, the first China Cross-border E-commerce Fair was the first of its kind in the country. Once launched, it attracted many big names and novices from more than 20 provinces and cities, causing a sensation in the industry. It became the first cross-provincial exhibition in the country to be held twice a year.As a benchmark that combines large scale, multiple categories, comprehensive ecology, wide coverage, and good effects, China Cross-Trade Fair provides the entire bank with an authoritative place for investment, transactions, and information.This spring, the 'Blue Book for the Overseas Development of China's Cross-Border E-Commerce Enterprises' released by the China Cross-Border E-Commerce Fair mentioned that in terms of cross-border e-commerce transaction structure, my country's cross-border e-commerce business is still dominated by B2B.According to statistics from NetEase, in the first half of 2021, the scale of B2B transactions in China’s cross-border e-commerce transactions was as high as 77.2%.Even with such a disparity in size, B2C is still stubbornly becoming the new trend in the development of cross-border e-commerce, and we can also see that more and more traditional foreign trade companies are pouring into this new track.

1

A factory preparing to transform into B2C said this

We are a manufacturing enterprise specializing in packaging gift boxes. We are also planning to transform into B2C cross-border e-commerce recently. The company originally focused on the B2B market, with sales markets concentrated in Europe and the United States, and its business model is mainly wholesale.Before 2020, companies mainly obtained sales orders by participating in outreach events, supplemented by independent websites and Google promotion.After the epidemic, we were unable to participate in offline outreach and were forced to focus on Google promotion. In the process, we found that many orders came from small but large consumers on the C-side.At first, we thought that these ad clicks were from malicious consumption, because these buyers were not the company’s established customers at all, until by chance last year, we went to Guangzhou to visit the China International Trade Fair (Autumn).At the exhibition, we saw countless peers learning and laying outCross-border e-commerce may operate itself, or supply goods to sellers, or even decide to abandon traditional foreign trade and pursue cross-border e-commerce after getting a good start.This visit shocked us and gave us a good transformation enlightenment and ideological education.Change will lead to generalization, and generalization will last for a long time.Why not try the new B2C gameplay?Our team has also signed up to participate in this autumn exhibition, taking the first step in cross-border e-commerce and trying more possibilities for products to go global.

2

A designer who is preparing to learn about cross-border e-commerce said this

I amA designer who is good at graffiti, oil painting, illustration and other artistic creations.In the past two years, I have heard a lot of cross-border e-commerce stories, and I couldn’t help but be curious. Why not convey my expertise to overseas art lovers through cross-border e-commerce, make money and become a world art communicator at the same time? Woolen cloth?In June of this year, I had heard about the China International Trade Fair for a long time and went to visit and study. As a result, I originally planned to visit the exhibition for one day and two days for travel, but I spent three whole days at the exhibition unable to extricate myself.At the scene, I noticed that some companies were adopting a customized and personalized sales style, and the booths were often crowded.After some exchanges, I concluded that the overseas market has huge potential. The production of such products requires an extremely flexible supply chain and deep design skills. The market threshold is high, and the product is in short supply. Although the total scale is only mass production.A fraction of the price, but the unit price is extremely high, and European and American consumers who pursue unique styles rarely bargain.Take the customary painting of graffiti shoes as an example. A pair of shoes takes three days to conceive, base, color, and draw. However, the remuneration for a pair of cross-border e-commerce orders is equivalent to a month's income for a domestic e-commerce store.There are many independent designers around me who have such ideas. If they were all organized, wouldn't they be a considerable artistic production team?For this autumn exhibition, I have made an appointment with these friends in the same industry to form a group to visit Guangzhou. While learning from the experience, I will look for business opportunities and learn more basic knowledge about cross-border e-commerce.My friends and I have said that if we want to go to the biggest and best industry exhibition, we will never miss it.

At this stage, although cross-border e-commerce has its ups and downs, it is still in the ascendant.There are challenges, but there are even more opportunities.How to start better and lay out more steadily? People in the industry are eagerly looking forward to the China International Trade Fair (Autumn), because here are the answers they are eager to know and the cutting-edge information they are looking forward to.届time, wideThe Guangdong Canton Fair Exhibition Hall will be a must-visit place for many cross-border people. There must be surprises waiting for you who have similar experiences to the protagonists of these two stories.

China Cross-Border E-Commerce Fair (Autumn) (CCEF)

'Build a platform' to help enterprises explore the cross-border e-commerce market,

Actively find suitable ways to 'pave the way' for enterprises to go overseas smoothly

Exhibition time:September 28-30, 2022

Place:Guangzhou, China Import and Export Fair Complex

organizer:China Foreign Trade Center Group Co., Ltd., Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Huiyuan International Exhibition Co., Ltd., China Foreign Trade Guangzhou Exhibition Co., Ltd.

Exhibition introduction:

China Cross-border E-commerce Fair is a cross-border e-commerce fair organized to link Chinese manufacturing and global consumption, integrate the rapidly developing cross-border e-commerce ecological resources, and realize resource integration in the foreign trade, cross-border e-commerce and exhibition industries. , serving global trade and helping companies open up broader markets.The exhibition not only realizes the function of matching transactions, but also brings diverse platforms and full-chain services. Its value-added function is a differentiated advantage that other exhibitions of the same type do not have.With the theme of 'New Momentum for Foreign Trade·New Digital Future' and the positioning of 'Creating a national brand and platform for cross-border e-commerce to serve the innovative development of foreign trade', China Cross-border Trade Fair is committed to optimizing high-quality suppliers and cross-border e-commerce. cross-border e-commerce buyers and platform resources; upgrade high-end forums and activities to create the leading event in China's cross-border e-commerce industry.

Exhibition area distribution and exhibit categories (three major exhibition areas):

1

Cross-border e-commerce supplier exhibition area

Household daily consumer goods, 3C electronics and healthy living, gifts, stationery and cosmetics, shoes, clothing, textiles, bags, sports and outdoor categories, toys, maternal and infant pet products and comprehensive food, furniture and building materials, gardening hardware, lighting, automobile and motorcycle accessories.

2

Cross-border e-commerce comprehensive service exhibition area

Cross-border e-commerce platform, information consulting, logistics and warehousing, operation management system, payment platform, digital marketing, insurance and taxation, financial investment, talent training, cross-border institutions, industrial design, etc.

3

Cross-border e-commerce comprehensive pilot zone, cross-border e-commerce industrial park

Buyerssource:

- Sign up to visit the exhibition -