Teach you how to do cross-border e-commerce from scratch

Cross-border e-commerce asIn recent years, rapidThe rapidly developing industry has attracted many newbies. How to start cross-border e-commerce from scratch has become a persistent topic. So, how to start cross-border e-commerce?Let’s talk together today.

1. Preparation

1. Start-up capital

To enter the industry, you must first have 'food and grass' - start-up capital.Friends may ask, how much start-up capital is appropriate?There is no one-size-fits-all answer here.It depends on the target market, the selected platform, the operation model, etc. For example, the stocking model requires more start-up capital than drop shipping. The start-up capital required for Amazon in Europe and the United States and Lazada in Southeast Asia are also different. Not even a little bit.

2. Planning and research

Pre-planning is very necessary. Which market you want to focus on, what categories you plan to use, where your supply chain is, what platform you will use, etc., must be carefully considered. As the saying goes, there is no turning back, and you must not take one step at a time.Taking the directional business model as an example, currently platform stores and independent website sales each have their own merits.There are large platforms such as Amazon, eBay, Walmart, and AliExpress, as well as small and beautiful platforms that focus on target markets or specific categories, such as Lazada in Southeast Asia, Wayfair, the largest furniture and home furnishing e-commerce company in North America, and North American 3C platform Xinrui Newegg, Coupang, the largest e-commerce platform in South Korea, Cdiscount, the largest e-commerce platform in France, etc.If you choose the independent website method, you must build a high-quality and highly identifiable website, give full play to the limited degree of freedom, and accumulate private domain traffic, which requires higher operational skills and greater capital investment.The rules are different and the advantages are misplaced. You still need to find your own positioning and strengths.Of course, strong and ambitious sellers can also work on both sides.At this stage, prospective sellers should pay more attention to cross-border e-commerce information, participate more in cross-border e-commerce activities, and learn more from friends who are already in the industry, because the fewer pitfalls after opening a store, the more profits will be made.

2. Supply and product selection

Seven points for product selection and three points for operation. Product selection is a very important part of cross-border e-commerce.The smoothness and maturity of the supply chain determines most of the success or failure after opening a store.Sellers with their own factories have less of these worries, but it is a test of skills for trading sellers to build reliable supply channels.At present, common supply channels include 1688 (online), Yiwu Small Commodity Market (offline), and industry exhibitions that have emerged in recent years. Among them, the China Cross-Border E-commerce Fair has been held for many times, focusing on factories. Transactions are our top priority and we have established a good reputation in the industry for purchasing. It is worthy of sellers of all sizes to try out on demand.

3. Open a store

firstYou need to register a new company or identify an existing company to open a store. At the same time, apply for a dual-currency credit card at a domestic bank.If you choose to join the platform, the next step is to apply to open a store. You can choose to register independently or be recommended by the platform investment manager. The latter is worthy of adoption by new sellers because of its higher chances of passing and more platform policy information.Relevant supporting materials are required during the review process of the store opening application, and can be prepared in advance.In addition, logistics channels should also be determined as soon as possible. For self-delivery, you can choose postal parcels, dedicated line logistics and commercial express delivery. For overseas warehouses, you can choose to prepare goods in advance to the corresponding warehouse in the platform's destination country.If you choose the independent station mode, you need to prepare the domain name and server, and build your own unique website.At this time, SaaS website building tools can come in handy. Currently, the more commonly used independent website building tool is Shopify, which is simple and easy to use. You can choose templates at different price points on demand, and it has a 14-day free trial period.Independent stations also need to promote and attract traffic independently.At present, common and efficient promotion methods include Google, Facebook, etc., as well as KOL promotion, EDM marketing and other methods.As a domestic agent for Google and Shopify, Fujian Midoduo Company can provide one-stop independent store opening and traffic drainage services.

4. Operation

How to make foreign consumers interested in your products and place an order after seeing your products is the key. High-quality operations require fully exploring product selling points and directly reaching customer demand points.First, it is necessary to formulate an operation plan, analyze market trends, and find out the competitiveness of product differentiation.Secondly, store management should be done well, including brand building, store decoration, etc. For example, store decoration should cater to the local habits of the target market, including language, color, customs, features, word descriptions, design style, etc.Third, do a good job in product operations, including listing, data analysis, delivery, collection, inventory management, taxation, etc.If it is an independent station model, you must also do a good job in advertising operations and website SEO, etc. These are all technical tasks.

The China Cross-border E-commerce Fair (Autumn), which will be held in Area B of the Canton Fair Complex in Guangzhou from November 25 to 27, is an annual event for the national cross-border e-commerce community.The exhibition is based on matching transactions, and its area is far ahead in the industry. There are more than 60 high-quality industries across the country and more than 2,000 suppliers participating in the exhibition. The scope of the exhibits includes household daily consumer goods, 3C and healthy living categories, gifts, stationery, and beauty products. , shoes, clothing, textiles, bags, sports and outdoor categories, toys, maternal and infant pet products, furniture and building materials, and hardware, lighting, automobile and motorcycle accessories and other cross-border e-commerce hot-selling categories. There are also many platforms and industry service providers participating in the event, a national-level heavyweight The activities are also one after another. For new sellers, whether they are selecting products and looking for supply chains, or connecting with platforms to open stores, or looking for various service providers needed for business, or listening to industry cutting-edge sharing at close range, it is all It is a rare gathering place for industry resources.

China Cross-Border E-Commerce Fair (Autumn) (CCEF)

'Build a platform' to help enterprises explore the cross-border e-commerce market,

Actively find suitable ways to 'pave the way' for enterprises to go overseas smoothly

Exhibition time:November 25-27, 2022

Place:Guangzhou, China Import and Export Fair Complex

organizer:China Foreign Trade Center Group Co., Ltd., Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Huiyuan International Exhibition Co., Ltd., China Foreign Trade Guangzhou Exhibition Co., Ltd.

Exhibition introduction:

China Cross-border E-commerce Fair is a cross-border e-commerce fair organized to link Chinese manufacturing and global consumption, integrate the rapidly developing cross-border e-commerce ecological resources, and realize resource integration in the foreign trade, cross-border e-commerce and exhibition industries. , serving global trade and helping companies open up broader markets.The exhibition not only realizes the function of matching transactions, but also brings diverse platforms and full-chain services. Its value-added function is a differentiated advantage that other exhibitions of the same type do not have.With the theme of 'New Momentum for Foreign Trade·New Digital Future' and the positioning of 'Creating a national brand and platform for cross-border e-commerce to serve the innovative development of foreign trade', China Cross-border Trade Fair is committed to optimizing high-quality suppliers and cross-border e-commerce. cross-border e-commerce buyers and platform resources; upgrade high-end forums and activities to create the leading event in China's cross-border e-commerce industry.

Exhibition area distribution and exhibit categories (three major exhibition areas):

1

Cross-border e-commerce supplier exhibition area

Household daily consumer goods, 3C electronics and healthy living, gifts, stationery and cosmetics, shoes, clothing, textiles, bags, sports and outdoor categories, toys, maternal and infant pet products and comprehensive food, furniture and building materials, gardening hardware, lighting, automobile and motorcycle accessories.

2

Cross-border e-commerce comprehensive service exhibition area

Cross-border e-commerce platform, information consulting, logistics and warehousing, operation management system, payment platform, digital marketing, insurance and taxation, financial investment, talent training, cross-border institutions, industrial design, etc.

3

Cross-border e-commerce comprehensive pilot zone, cross-border e-commerce industrial park

Buyerssource:

- Sign up to visit the exhibition -