'Standing and talking without backache' Can a small floor mat become popular overseas?

Product selection is the top priority for the success of cross-border e-commerce.Whether we are building a self-built website or building a platform, good product selection can help us gain results quickly and get twice the result with half the effort.

With the continuous improvement of people's living standards, exercise and health have become one of the hot topics of national discussion.From Wang Meng and Gu Ailing in the Winter Olympics at the beginning of the year, to the boys and girls competing to become Liu Genghong, and the popularity of Pamela some time ago, it can be said that there have been waves of sports and fitness crazes.

A large part of the reason why all this happened is caused by the epidemic.In the first half of the year, many places implemented working from home, and people were unable to go out, so exercise methods gradually shifted to online. People turned their attention to these fitness exercises that can be done indoors, and at the same time, a large number of sports and fitness KOLs became popular.

The same is true abroad. Since the outbreak of the epidemic, people have spent more time at home than ever before. The surge in orders for household products proves this. At the same time, the epidemic has also made everyone pay more and more attention to their own health.Here we can see two keywords, one is 'home' and the other is 'health', so how to combine these two keywords into one simply and efficiently?So anti-fatigue mats, as one of the leaders, began to become popular abroad.

The existing similar products abroad have single styles and simple functions. As the latest popular product, consumers have demand and the market potential is huge.Google Trends shows that related search terms have reached their peak for the first time in the past five years. Especially in the early days of the epidemic, their popularity continued to surge.Since then, as consumption has become more rational, consumption in the home furnishing industry has focused more on products that can meet health needs. 'Health attributes' have become a focus that cannot be ignored if home products want to sell well. Anti-fatigue mats that meet this attribute have become more popular. It remains high on the market and is widely sought after by overseas consumers.

The United States and Canada are currently the overseas markets with the largest demand for anti-fatigue mats, and have become a new local fashion trend and new consumption phenomenon.

The following anti-fatigue mat for standing desks is currently priced at US$59.9. It has an average rating of 4.5 on Amazon US, with nearly 90% of the ratings being four stars or above.

This product may not be seen much in China, but it is actually very popular in Europe and the United States. It can be said that you can see it in many places at home, such as the living room, laundry, bedroom, etc., and the epidemic has just made it popular again. Red added to the fire.So what is its charm that makes it so popular among people?

I believe everyone is aware of the harm that sitting for long periods of time has on the body, but very few people pay attention to the burden and health risks that standing for long periods of time can bring to the body.Standing and working day after day will increase physical fatigue and discomfort. It will also put pressure on people's limbs, joints and even blood vessels, causing pain in waist, hips, knees, local muscles and feet, and even plantar fascia. inflammation, and standing on hard ground for a long time greatly increases the side effects.

If you need to stand to work or want to relax after sitting for a long time, anti-fatigue floor mats are a magic weapon to relieve discomfort.

Anti-fatigue floor mats provide cushioning between your feet and the floor, reducing stress on your joints to a certain extent.At the same time, as we move our feet and joints from time to time, it can also help blood circulation, reduce swelling and the risk of varicose veins.

Let’s take a look at these two anti-fatigue pads:

01 Anti-fatigue standing mat

This anti-fatigue floor mat is designed based on ergonomics and can be used in conjunction with a standing desk. It can relieve fatigue from prolonged sitting and reduce pressure on the spine and joints. The massage balls and massage points can stimulate Yongquan points on the soles of the feet and relieve fatigue on the feet. , providing assistance for a healthy and comfortable office.

02 2-in-1 anti-fatigue balance board

The 2-in-1 anti-fatigue balance board adopts high-resilience PU foam surface, high-quality composite plate, anti-slip and anti-scratch rubber bottom, anti-fatigue massage points and massage balls, portable portable handle, 8.5-degree ergonomic tilt angle to improve concentration Strength, improve office posture, reduce joint strain, and improve body coordination. It is an ideal product for home exercise and standing office.

The above two products are extremely popular products in the same category, and both products are produced by Shanghai Dehuan Industrial Co., Ltd.It was founded in 2010 and is headquartered in Shanghai. It focuses on the R&D, production and sales of PVC, PC and other plastic chair mats, anti-fatigue mats, kitchen mats, gaming chair mats, and various plastic floor mat products.

DEHUAN

In order to provide products and services that satisfy customers, all new materials are used, BPA-free, environmentally friendly and non-toxic.It adopts a patented nail-type design, which is more wear-resistant, does not crack, and has a stronger grip.

At the same time, we strictly follow the modern quality management system of international standards and successfully passed the ISO9001 quality management system certification; the products have passed various environmental protection and product tests such as PAHs and RoHS by global authoritative testing agencies such as SGS, TUV, BV, and INTERTEK; and have the ability to supply well-known global lines We have the supply capacity to online retailers, distributors, and wholesalers, and have passed BSCI, SEDEX, and other social responsibility factory inspections.

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HONOR

It started with customized parts and later transformed into household products. The products it produces are mainly OEM. The products sell well in Europe and the United States and are deeply loved by consumers.As market competition becomes more intense and product homogeneity increases, the demand for brands becomes stronger.Therefore, Shanghai Angling Industrial, a subsidiary focusing on home and office products, was established, and the ALLIFEMATS brand was founded in 2019, focusing on mat products, including PVC/PC/PP/PET floor mats, kitchen mats, and anti-fatigue mats. Gaming chair mats, kitchen mats and other mat products.

ALLIFEMATS, as a mat brand, appears in online and offline sales. It sells well in the United States, Canada, the United Kingdom, Chile, the Netherlands, Argentina, Belgium, Australia, Japan and other dozens of countries around the world. Global chain stores such as OW, Walmart, Floordirect, and Lowe's are all German. Long-term partner of Huan Group.Dehuan has not only won a good reputation and recognition among customers, but its sales have increased year by year.

Shanghai Dehuan Industrial will also appear in full glory at the 2022 China Cross-border Fair (Autumn) held at the Guangzhou Canton Fair Complex in September, making a collective appearance with many cross-border e-commerce forces.The entire cross-border river basin and the new e-commerce ecology are all present in this grand event.The most cutting-edge new cross-border e-commerce business opportunities are waiting for you to seize!

China Cross-Border E-Commerce Fair (Autumn) (CCEF)

'Build a platform' to help enterprises explore the cross-border e-commerce market,

Actively find suitable ways to 'pave the way' for enterprises to go overseas smoothly

Exhibition time: September 28-30, 2022

Location: Guangzhou City, China Import and Export Fair Complex

Organizers: China Foreign Trade Center Group Co., Ltd., Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Huiyuan International Exhibition Co., Ltd., China Foreign Trade Guangzhou Exhibition Co., Ltd.

Exhibition introduction:

China Cross-border E-commerce Fair is a cross-border e-commerce fair organized to link Chinese manufacturing and global consumption, integrate the rapidly developing cross-border e-commerce ecological resources, and realize resource integration in the foreign trade, cross-border e-commerce and exhibition industries. , serving global trade and helping companies open up broader markets.The exhibition not only realizes the function of matching transactions, but also brings diverse platforms and full-chain services. Its value-added function is a differentiated advantage that other exhibitions of the same type do not have.With the theme of 'New Momentum for Foreign Trade·New Digital Future' and the positioning of 'Creating a national brand and platform for cross-border e-commerce to serve the innovative development of foreign trade', China Cross-border Trade Fair is committed to optimizing high-quality suppliers and cross-border e-commerce. cross-border e-commerce buyers and platform resources; upgrade high-end forums and activities to create the leading event in China's cross-border e-commerce industry.

Exhibition area distribution and exhibit categories (three major exhibition areas):

1

Cross-border e-commerce supplier exhibition area

Household daily consumer goods, 3C electronics and healthy living, gifts, stationery and cosmetics, shoes, clothing, textiles, bags, sports and outdoor categories, toys, maternal and infant pet products and comprehensive food, furniture and building materials, gardening hardware, lighting, automobile and motorcycle accessories.

2

Cross-border e-commerce comprehensive service exhibition area

Cross-border e-commerce platform, information consulting, logistics and warehousing, operation management system, payment platform, digital marketing, insurance and taxation, financial investment, talent training, cross-border institutions, industrial design, etc.

3

Cross-border e-commerce comprehensive pilot zone, cross-border e-commerce industrial park

Source of purchaser:

- Sign up to visit the exhibition -