How to prepare for 'Black Friday'?

The annual Black Friday (Black Friday), which is also the crazy shopping season in the United States, will hit on November 25, 2022!The day after Thanksgiving every year is called 'Black Friday' in the United States, also known as 'Black Friday'.'Black Friday' is a day of heavy discounts in American shopping malls throughout the year.The sales between Thanksgiving and Christmas usually account for 1/3 of the whole year.

If you want to make full use of this year's largest global consumption boom, cross-border e-commerce buyers should start planning as soon as possible.So, how should you plan activities during 'Black Friday' to promote the overall sales of your products?

01

Develop a brand marketing strategy for 'Black Friday' in 2022

A stand-out marketing strategy and differentiated advantages can distinguish you from your competitors and win the hearts of consumers.Most brands promote their 'Black Friday' events in the same way every year - with discounts, limited-time offers, and the best deals.If you can deliver creative and unique promotions to your potential customers, you can strengthen brand awareness and sales conversions, inspiring new marketing value.

02

Identify which products to promote during the holidays

● Best selling products:

Best-selling products sell well for a reason.It's possible that most of your site's visitors prefer them.So during Black Friday sales season, showcase your best-selling items directly in your store.After users visit your website, they can directly follow the best-selling products in your store.This trick is the simplest and crudest.● Seasonal products: Holiday-themed products are always the most sought-after items during the holidays.At the same time, one of the most converting series during the holiday season is seasonal discount products. 'Discount' is one of the reasons why Black Friday is popular. Put your seasonal products as a 'discount' label on the homepage , will help attract repeat customers and excite new customers.Additionally, you might consider offering free shipping and an easy return/exchange policy.

03

Get the most out of your email marketing campaigns

Email marketing is one of the older digital marketing tools, but it is still very popular overseas.Email campaigns are still attractive to potential customers during Black Friday promotions!Every merchant should develop some email marketing campaign plan to guide consumers to their website and attract them to open their wallets for the store's holiday promotions.

04

Increase the brand's advertising budget on 'Black Friday'

You should base your advertising budget on your revenue goals.Well-planned promotions are half the battle, the other half is making sure potential consumers know about your campaign.Therefore, many merchants will place advertisements before the start of promotion activities to display the information in front of consumers who are most likely to convert and maximize the spread of the message.Among them, you can use data such as CPM and ROI to calculate how much budget you need to invest on 'Black Friday' in 2022 to achieve the goal.If you're having trouble setting up Google Analytics on your site, or just want to know if you're using Google Analytics correctly, you can log inwww.gigdodo.com is a digital service platform for independent websites. A senior optimization team can perform website diagnosis for you, and a dedicated account manager can provide one-on-one regular data reports. It can also open accounts independently, deliver targeted products, and accurately attract traffic.

Google ads background analysis module diagram

05

Pay attention to competing products

Pay attention to the marketing activities of competing companies to collect ideas for your own 'Black Friday' activities.The easiest way to track your competitors is to subscribe to their emails and research the campaigns they are testing.Also, keep an eye on their every move on social media.

This year, two days after 'Black Friday', the China Cross-border Trade Fair (Autumn) will open in Guangzhou. The best-selling products of 'Black Friday' will most likely be delivered to the exhibition site. This exhibition brings together millions of cross-border trade fairs. Cross-border e-commerce hot-selling products, and a cross-border e-commerce hot-selling product launch conference will be held at the same time. Everyone is welcome to visit the exhibition, and take advantage of the surging power of the China Cross-border Trade Fair (Autumn) to see the hot-selling products, select new products, and go overseas for a win-win situation.

'Black Friday' is a great opportunity to make a huge leap forward for your business at the end of the year.Come on, fellow sellers!

China Cross-Border E-Commerce Fair (Autumn) (CCEF)

'Build a platform' to help enterprises explore the cross-border e-commerce market,

Actively find suitable ways to 'pave the way' for enterprises to go overseas smoothly

Exhibition time:November 25-27, 2022

Place:Guangzhou, China Import and Export Fair Complex

Directed by:Guangdong Provincial Department of Commerce, Guangzhou Municipal People's Governmentorganizer:China Foreign Trade Center Group Co., Ltd.,Foreign Trade Development Bureau of the Ministry of Commerce,Fujian Huiyuan International Exhibition Co., Ltd.,China's foreign tradeState Exhibition Co., Ltd.organizer:China Foreign Trade Guangzhou Exhibition Co., Ltd.,Fujian Huiyuan Cultural Development Group Co., Ltd.,Fujian Midoduo Network Technology Co., Ltd.co-organiser:Oracle (China) Software Systems Co., Ltd.,Hangzhou Fanjie Supply Chain Management Co., Ltd. (Fanding International Group)、Fujian Zixun Information Technology Co., Ltd. (Purple Bird Browser),Zongteng Group,Shop Jiang Technology SHOPLAZZA,Shanghai Xinggu Information Technology Co., Ltd.,MoonSees dream west stone information technology,Noah's wealth,Beijing Zhuoao Century Technology Co., Ltd.

Industry support units:Hunan Cross-border E-Commerce Association,Shanxi Cross-border E-Commerce Association,Shandong Cross-border E-Commerce Association,Yunnan Cross-border E-Commerce Association,Hainan Cross-border E-Commerce Association,Tianjin Cross-border E-Commerce Association,Chaozhou Cross-border E-Commerce Association,China Chamber of International Commerce Henan Chamber of Commerce Cross-border E-commerce Industry Committee、Hangzhou Cross-border E-Commerce Association,Huizhou City CrossInternational e-commerce industry association,Linyi Cross-border E-Commerce Association,Zhengzhou E-Commerce Association,Haido E-commerce Club

Special cooperation units:trendsetting meeting,Seller's home、AMZ123

Exhibition introduction:

China Cross-border E-commerce Fair is a cross-border e-commerce fair organized to link Chinese manufacturing and global consumption, integrate the rapidly developing cross-border e-commerce ecological resources, and realize resource integration in the foreign trade, cross-border e-commerce and exhibition industries. , serving global trade and helping companies open up broader markets.The exhibition not only realizes the function of matching transactions, but also brings diverse platforms and full-chain services. Its value-added function is a differentiated advantage that other exhibitions of the same type do not have.With the theme of 'New Momentum for Foreign Trade·New Digital Future' and the positioning of 'Creating a national brand and platform for cross-border e-commerce to serve the innovative development of foreign trade', China Cross-border Trade Fair is committed to optimizing high-quality suppliers and cross-border e-commerce. cross-border e-commerce buyers and platform resources; upgrade high-end forums and activities to create the leading event in China's cross-border e-commerce industry.

Exhibition area distribution and exhibit categories (three major exhibition areas):

1

Cross-border e-commerce supplier exhibition area

Household daily consumer goods, 3C electronics and healthy living, gifts, stationery and cosmetics, shoes, clothing, textiles, bags, sports and outdoor categories, toys, maternal and infant pet products and comprehensive food, furniture and building materials, gardening hardware, lighting, automobile and motorcycle accessories.

2

Cross-border e-commerce comprehensive service exhibition area

Cross-border e-commerce platform, information consulting, logistics and warehousing, operation management system, payment platform, digital marketing, insurance and taxation, financial investment, talent training, cross-border institutions, industrial design, etc.

3

Cross-border e-commerce comprehensive pilot zone, cross-border e-commerce industrial park

Buyerssource:

- Sign up to visit the exhibition -