You are here: Front page / news / Industry information / 'Cross-border gas station' 28 categories most likely to explode in cross-border e-commerce independent stations in 2022

'Cross-border gas station' 28 categories most likely to explode in cross-border e-commerce independent stations in 2022

Views: 88     Author: Site Editor     Publish Time: 2022-04-12      Origin: Site

facebook sharing button
twitter sharing button
line sharing button
wechat sharing button
linkedin sharing button
pinterest sharing button
whatsapp sharing button
sharethis sharing button
'Cross-border gas station' 28 categories most likely to explode in cross-border e-commerce independent stations in 2022

The independent website market is changing in 2022, and only by grasping the trends can you seize the opportunity.


According to different niche market classifications, we provide 28 trending products in 2022. The data support comes from Google Trends to provide you with some inspiration.



Categories are divided into the following categories:



1. Health and Wellness

2. Fashion

3. Infant and child care

4. Pet supplies

5. Comfort products

6. Household and outdoor electrical appliances

7. Kitchen appliances

8. Hobbies and lifestyle

9. Beauty products and accessories





1. Health and Wellness





In 2020, the global health and fitness industry was valued at US$3.31 billion.By 2026, this number is expected to reach $4.24 billion.


The health and fitness industry has seen continued growth in recent years.Affected by the epidemic, people are paying more attention to their health and wellness.Therefore, the health and wellness category will remain a niche market in the coming years.




1. Air humidifier



Average selling price: $30-70


Monthly global Google searches: 691,000 (humidifier)


Popular countries: United States, United Kingdom, Canada


Ideal target audience: General public, health enthusiasts


Air humidifiers can add moisture to the air, which can help with issues like dry skin, dry throat, allergies, and even relieve some COVID-19 symptoms.


Humidifiers come in all shapes and sizes and have a variety of functions.When promoting a product, be sure to highlight what makes it unique.If you're selling a mini humidifier, promote its portability, and if you're selling an antibacterial humidifier, promote its added health benefits.




2. Air purifier



Average selling price: $80-150


Monthly global Google searches: 628,000 (air purifier)


Popular countries: United States, United Kingdom, Indonesia


Ideal target audience: General public, health enthusiasts


Air purifiers remove polluted air and prevent health problems like asthma and allergies.Air purifiers can also remove odors and improve sleep quality.One study also shows that air purifiers with HEPA filters can protect against COVID-19.


According to Google Trends, searches for 'air purifier' have grown steadily in recent years.It reached its peak of popularity in September 2020 and continued to gain high attention in 2022.




3. Yoga mat



Average selling price: $20-30


Monthly global Google searches: 352,000 (yoga mat)


Popular countries: United States, India, United Kingdom


Ideal target audience: Fitness enthusiasts



2. Fashion





The global apparel market is expected to reach nearly $2 trillion in revenue by 2025.During the COVID-19 pandemic in 2020, 90% of consumers chose to purchase clothing online.


Although many offline retail stores will reopen in 2022, online purchases are expected to remain increasingly popular.Convenience and technological developments will continue to make online shopping a compelling option for consumers.




4. Sports and leisure



Average selling price: $10-25


Monthly global Google searches: 69,000 (athleisure)


Popular countries: United States, India, United Kingdom


Ideal target audience: Fashion enthusiasts, fashion enthusiasts




5. Wide-leg pants



Average selling price: $20-30


Monthly global Google searches: 98,000 (wide leg pants)


Popular countries: United States, Australia, India


Ideal target audience: Fashion lovers




6. Bra



Average selling price: $18-50


Monthly global Google searches: 915,000 (corset)


Popular countries: United States, United Kingdom, Brazil


Ideal target audience: Fashion lovers




7. Knitwear



Average selling price: $20-50


Monthly global Google searches: 56,000 (knitwear)


Popular countries: Malaysia, UK, Indonesia


Ideal target audience: Fashion lovers




3. Baby and child care products





The baby care products market was valued at US$67.35 billion in 2020 and is expected to increase to US$88.72 billion by 2026.


With many people working remotely in offices, parents are spending more time at home with their children.As a result, items that help balance work and home life have become trending items.




8. Baby carrier



Average selling price: $50-150


Monthly global Google searches: 214,000 (baby carries)


Popular countries: United States, United Kingdom, Australia


Ideal target audience: Parents and caregivers


Baby carriers help parents carry their babies while keeping their hands free.This is also a great device to have when traveling with a baby.




9. Baby Swing



Average selling price: $60-150


Monthly global Google searches: 106,000 (baby swing)


Popular countries: United States, United Kingdom, Canada


Ideal target audience: Parents and caregivers


Baby swings can be a lifesaver for busy caregivers, especially parents working from home.When babies cry, the rocking motion can calm them down and give parents some well-deserved quiet time.


Google Trends shows that searches for baby swings are relatively stable around the world.




10. Baby monitor



Average selling price: $60-150


Monthly global Google searches: 140,000 (baby monitor)


Popular countries: United States, United Kingdom, Australia


Ideal target audience: Parents and caregivers




4. Pet supplies





The pet care market was valued at more than $232.3 billion in 2020 and is expected to grow 6.1% by 2027.The pet market is growing around the world, but the United States leads overwhelmingly, especially when it comes to pet food.


Caring owners spend money to ensure their pets are healthy and happy.One study found that many people are adopting pets as companions during the pandemic.About 54% of respondents subsequently adjusted their budgets to spend money on pet care products.




11. Pet food



Average selling price: $30


Monthly global Google searches: 64,000 (pet food)


Popular countries: United States, India, United Kingdom


Ideal target audience: Pet owners




12. Dog Bowl



Average selling price: $10-20


Monthly global Google searches: 31,000 (dog bowl)


Popular countries: United States, United Kingdom, India


Ideal target audience: Dog owners




13. Cat bed



Average selling price: $15-20


Monthly global Google searches: 112,000 (cat bed)


Popular countries: United States, United Kingdom, Australia


Ideal target audience: Cat owners




14. Pet bag



Average selling price: $30-50


Monthly global Google searches: 42,000 (pet carrier)


Popular countries: United States, United Kingdom, Australia


Ideal target audience: Pet owners




5. Comfort products





Spending more time at home encourages people to create a more comfortable space for themselves.According to experts, comfortable home furnishings are quickly becoming one of the most popular products in the decorating niche.




15. Electric blanket



Average selling price: $50-150


Monthly global Google searches: 170,000 (electric blanket)


Popular countries: United States, United Kingdom, Australia


Ideal target audience: Homeowners


During the cold weather, people are looking for products to keep themselves warm and comfortable.The demand for electric blankets that generate heat has skyrocketed, becoming the best-selling item during these times.


In Google Trends, the search term 'electric blanket' tends to peak around the end of each year to the beginning of the year.




16. Seat cushion



Average selling price: $30


Monthly global Google searches: 27,000 (seat cushions)


Popular countries: United States, Australia, United Kingdom


Ideal target audience: office workers, senior citizens




6. Household and outdoor electrical appliances





The home appliance market is expected to grow from US$308.11 billion in 2020 to US$436.04 billion in 2025.


Since the epidemic, more people have stayed at home and avoided crowds.At the same time, purchasing electrical appliances is still considered a necessity to improve the quality of family life.Therefore, more people are buying home appliances online, making it a trending product.


That said, social distancing doesn’t necessarily mean people avoid outdoor activities at all costs.One study found that outdoor recreation increased during the pandemic.


And now that many parts of the world have begun to fully re-embrace society and outdoor living, it’s only natural that sales of outdoor appliances will increase.




17. Robot vacuum cleaner



Average selling price: $130-$500


Monthly global Google searches: 197,000 (robot vacuums)


Popular countries: United States, Australia, United Kingdom


Ideal target audience: Homeowners, homemakers


People follow YouTube content creators to see if new products are worth buying.Send a Youtuber an item and provide a review with a purchase link they can provide to their viewers.




18. Space heaters



Average selling price: $50-100


Monthly global Google searches: 170,000 (space heater)


Popular countries: United States, Canada, United Kingdom


Ideal target audience: Homeowners




19. Smart light bulbs



Average selling price: $20-30


Monthly global Google searches: 29,000 (smart bulb)


Popular countries: India, United States, United Kingdom


Ideal target audience: Smart home owners


Increasingly automated homes have led to the rise of smart LED light bulbs.Google Trends shows interest in the product is growing steadily.




20. Smart speakers



Average selling price: $20


Monthly global Google searches: 36,000 (smart speaker)


Popular countries: UK, US, India


Ideal target audience: Smart home owners


A smart speaker is more than just a device that plays music and podcasts.Typically, it integrates a virtual assistant that allows you to issue voice commands and control other smart devices in your home.




7. Kitchen appliances





The kitchen appliances market was valued at US$237.3 billion in 2019 and is expected to grow to US$377.7 billion by 2027.


Since the epidemic, American consumers have been eating out less and less, and more and more are cooking at home.This trend is expected to continue, as approximately 7 in 10 consumers report that they intend to continue cooking at home.




21. Air fryer



Average selling price: $100


Monthly global Google searches: 4,100,000 (air fryer)


Popular countries: United States, Brazil, United Kingdom


Ideal target audience: Home cooks




22. Waffle Maker



Average selling price: $15-50


Monthly global Google searches: 284,000 (waffle maker)


Popular countries: United States, United Kingdom, Australia


Ideal target audience: Home cooks


A waffle maker is a useful appliance for making a quick, delicious breakfast.In addition to traditional waffles, you can also make other delicious treats like mozzarella stick waffles, apple crisp, and pizza waffles.




8. Hobbies and lifestyle





Many people want to entertain themselves outdoors or in the safety of their home.Mastering a new hobby or picking up an old one is becoming common.Find trending products for sale online in the Hobby and Lifestyle categories.




23. Water bottle



Average selling price: $10-20


Monthly global Google searches: 501,000 (water bottle)


Popular countries: United States, India, United Kingdom


Ideal target audience: General public, sustainability enthusiasts




24. Crochet suit



Average selling price: $20-40


Monthly global Google searches: 16,000 (crochet kit)


Popular countries: United States, United Kingdom, Australia


Ideal target audience: Arts and crafts enthusiasts




25. Board games



Average selling price: $20-50


Monthly global Google searches: 240,000 (board game)


Popular countries: United Kingdom, United States, Vietnam


Ideal target audience: Board game enthusiasts





9. Beauty products and accessories





The global beauty or cosmetics industry is expected to reach $463.5 billion by 2027.However, after years of steady market growth, the industry shrunk by 8% in 2020 due to the pandemic.


While the industry as a whole has taken this hit, a few individual trending products are still gaining traction within the beauty segment.




26. Hair ties



Average selling price: US$10/pack


Monthly global Google searches: 368,000 (scrunchie)


Popular countries: Indonesia, Germany, United Kingdom


Ideal target audience: Women, people with long hair


You can start an influencer marketing campaign to showcase hair grippers by partnering with content creators on TikTok, YouTube, or Instagram.You can ask them to create styling tips using the product, or simply tag your jewelry store on the post.




27. Eyeshadow box



Average selling price: $10/box


Monthly global Google searches: 202,000 (eyeshadow)


Popular countries: India, United States, Indonesia


Ideal target audience: Women, makeup enthusiasts




28. Gua Sha



Average selling price: $10


Monthly global Google searches: 746,000 (gua sha)


Popular countries: United States, United Kingdom, Canada


Ideal target audience: Beauty enthusiasts


To promote the product, you can showcase its benefits and demonstrate how to use it through a variety of channels—from blog posts to Instagram and TikTok.




Summarize:


The above provides 28 trending products, and choosing the right category is just the beginning.


Whatever you choose, make sure to create a beautiful website, use the right marketing strategies, and tap into various traffic channels.Start by building a website and start your independent website’s road to success.



-End-





Phone: 86-591-87812359Email:kwa@hyfairs.com​​​​​​​

Official public account
Fuzhou Strait International Convention and Exhibition Center No. 198, Nanjiangbin Avenue, Cangshan District, Fuzhou City, Fujian Province
Fujian Huiyuan International Exhibition Co., Ltd. Copyright © 2023 China Cross-Border E-commerce Fair Fujian ICP No. 16029097-7