Views: 88 Author: Site Editor Publish Time: 2022-04-12 Origin: Site
The independent website market is changing in 2022, and only by grasping the trends can you seize the opportunity.
According to different niche market classifications, we provide 28 trending products in 2022. The data support comes from Google Trends to provide you with some inspiration.
Categories are divided into the following categories:
1. Health and Wellness
2. Fashion
3. Infant and child care
4. Pet supplies
5. Comfort products
6. Household and outdoor electrical appliances
7. Kitchen appliances
8. Hobbies and lifestyle
9. Beauty products and accessories
1. Health and Wellness
In 2020, the global health and fitness industry was valued at US$3.31 billion.By 2026, this number is expected to reach $4.24 billion.
The health and fitness industry has seen continued growth in recent years.Affected by the epidemic, people are paying more attention to their health and wellness.Therefore, the health and wellness category will remain a niche market in the coming years.
1. Air humidifier
Average selling price: $30-70
Monthly global Google searches: 691,000 (humidifier)
Popular countries: United States, United Kingdom, Canada
Ideal target audience: General public, health enthusiasts
Air humidifiers can add moisture to the air, which can help with issues like dry skin, dry throat, allergies, and even relieve some COVID-19 symptoms.
Humidifiers come in all shapes and sizes and have a variety of functions.When promoting a product, be sure to highlight what makes it unique.If you're selling a mini humidifier, promote its portability, and if you're selling an antibacterial humidifier, promote its added health benefits.
2. Air purifier
Average selling price: $80-150
Monthly global Google searches: 628,000 (air purifier)
Popular countries: United States, United Kingdom, Indonesia
Ideal target audience: General public, health enthusiasts
Air purifiers remove polluted air and prevent health problems like asthma and allergies.Air purifiers can also remove odors and improve sleep quality.One study also shows that air purifiers with HEPA filters can protect against COVID-19.
According to Google Trends, searches for 'air purifier' have grown steadily in recent years.It reached its peak of popularity in September 2020 and continued to gain high attention in 2022.
3. Yoga mat
Average selling price: $20-30
Monthly global Google searches: 352,000 (yoga mat)
Popular countries: United States, India, United Kingdom
Ideal target audience: Fitness enthusiasts
2. Fashion
The global apparel market is expected to reach nearly $2 trillion in revenue by 2025.During the COVID-19 pandemic in 2020, 90% of consumers chose to purchase clothing online.
Although many offline retail stores will reopen in 2022, online purchases are expected to remain increasingly popular.Convenience and technological developments will continue to make online shopping a compelling option for consumers.
4. Sports and leisure
Average selling price: $10-25
Monthly global Google searches: 69,000 (athleisure)
Popular countries: United States, India, United Kingdom
Ideal target audience: Fashion enthusiasts, fashion enthusiasts
5. Wide-leg pants
Average selling price: $20-30
Monthly global Google searches: 98,000 (wide leg pants)
Popular countries: United States, Australia, India
Ideal target audience: Fashion lovers
6. Bra
Average selling price: $18-50
Monthly global Google searches: 915,000 (corset)
Popular countries: United States, United Kingdom, Brazil
Ideal target audience: Fashion lovers
7. Knitwear
Average selling price: $20-50
Monthly global Google searches: 56,000 (knitwear)
Popular countries: Malaysia, UK, Indonesia
Ideal target audience: Fashion lovers
3. Baby and child care products
The baby care products market was valued at US$67.35 billion in 2020 and is expected to increase to US$88.72 billion by 2026.
With many people working remotely in offices, parents are spending more time at home with their children.As a result, items that help balance work and home life have become trending items.
8. Baby carrier
Average selling price: $50-150
Monthly global Google searches: 214,000 (baby carries)
Popular countries: United States, United Kingdom, Australia
Ideal target audience: Parents and caregivers
Baby carriers help parents carry their babies while keeping their hands free.This is also a great device to have when traveling with a baby.
9. Baby Swing
Average selling price: $60-150
Monthly global Google searches: 106,000 (baby swing)
Popular countries: United States, United Kingdom, Canada
Ideal target audience: Parents and caregivers
Baby swings can be a lifesaver for busy caregivers, especially parents working from home.When babies cry, the rocking motion can calm them down and give parents some well-deserved quiet time.
Google Trends shows that searches for baby swings are relatively stable around the world.
10. Baby monitor
Average selling price: $60-150
Monthly global Google searches: 140,000 (baby monitor)
Popular countries: United States, United Kingdom, Australia
Ideal target audience: Parents and caregivers
4. Pet supplies
The pet care market was valued at more than $232.3 billion in 2020 and is expected to grow 6.1% by 2027.The pet market is growing around the world, but the United States leads overwhelmingly, especially when it comes to pet food.
Caring owners spend money to ensure their pets are healthy and happy.One study found that many people are adopting pets as companions during the pandemic.About 54% of respondents subsequently adjusted their budgets to spend money on pet care products.
11. Pet food
Average selling price: $30
Monthly global Google searches: 64,000 (pet food)
Popular countries: United States, India, United Kingdom
Ideal target audience: Pet owners
12. Dog Bowl
Average selling price: $10-20
Monthly global Google searches: 31,000 (dog bowl)
Popular countries: United States, United Kingdom, India
Ideal target audience: Dog owners
13. Cat bed
Average selling price: $15-20
Monthly global Google searches: 112,000 (cat bed)
Popular countries: United States, United Kingdom, Australia
Ideal target audience: Cat owners
14. Pet bag
Average selling price: $30-50
Monthly global Google searches: 42,000 (pet carrier)
Popular countries: United States, United Kingdom, Australia
Ideal target audience: Pet owners
5. Comfort products
Spending more time at home encourages people to create a more comfortable space for themselves.According to experts, comfortable home furnishings are quickly becoming one of the most popular products in the decorating niche.
15. Electric blanket
Average selling price: $50-150
Monthly global Google searches: 170,000 (electric blanket)
Popular countries: United States, United Kingdom, Australia
Ideal target audience: Homeowners
During the cold weather, people are looking for products to keep themselves warm and comfortable.The demand for electric blankets that generate heat has skyrocketed, becoming the best-selling item during these times.
In Google Trends, the search term 'electric blanket' tends to peak around the end of each year to the beginning of the year.
16. Seat cushion
Average selling price: $30
Monthly global Google searches: 27,000 (seat cushions)
Popular countries: United States, Australia, United Kingdom
Ideal target audience: office workers, senior citizens
6. Household and outdoor electrical appliances
The home appliance market is expected to grow from US$308.11 billion in 2020 to US$436.04 billion in 2025.
Since the epidemic, more people have stayed at home and avoided crowds.At the same time, purchasing electrical appliances is still considered a necessity to improve the quality of family life.Therefore, more people are buying home appliances online, making it a trending product.
That said, social distancing doesn’t necessarily mean people avoid outdoor activities at all costs.One study found that outdoor recreation increased during the pandemic.
And now that many parts of the world have begun to fully re-embrace society and outdoor living, it’s only natural that sales of outdoor appliances will increase.
17. Robot vacuum cleaner
Average selling price: $130-$500
Monthly global Google searches: 197,000 (robot vacuums)
Popular countries: United States, Australia, United Kingdom
Ideal target audience: Homeowners, homemakers
People follow YouTube content creators to see if new products are worth buying.Send a Youtuber an item and provide a review with a purchase link they can provide to their viewers.
18. Space heaters
Average selling price: $50-100
Monthly global Google searches: 170,000 (space heater)
Popular countries: United States, Canada, United Kingdom
Ideal target audience: Homeowners
19. Smart light bulbs
Average selling price: $20-30
Monthly global Google searches: 29,000 (smart bulb)
Popular countries: India, United States, United Kingdom
Ideal target audience: Smart home owners
Increasingly automated homes have led to the rise of smart LED light bulbs.Google Trends shows interest in the product is growing steadily.
20. Smart speakers
Average selling price: $20
Monthly global Google searches: 36,000 (smart speaker)
Popular countries: UK, US, India
Ideal target audience: Smart home owners
A smart speaker is more than just a device that plays music and podcasts.Typically, it integrates a virtual assistant that allows you to issue voice commands and control other smart devices in your home.
7. Kitchen appliances
The kitchen appliances market was valued at US$237.3 billion in 2019 and is expected to grow to US$377.7 billion by 2027.
Since the epidemic, American consumers have been eating out less and less, and more and more are cooking at home.This trend is expected to continue, as approximately 7 in 10 consumers report that they intend to continue cooking at home.
21. Air fryer
Average selling price: $100
Monthly global Google searches: 4,100,000 (air fryer)
Popular countries: United States, Brazil, United Kingdom
Ideal target audience: Home cooks
22. Waffle Maker
Average selling price: $15-50
Monthly global Google searches: 284,000 (waffle maker)
Popular countries: United States, United Kingdom, Australia
Ideal target audience: Home cooks
A waffle maker is a useful appliance for making a quick, delicious breakfast.In addition to traditional waffles, you can also make other delicious treats like mozzarella stick waffles, apple crisp, and pizza waffles.
8. Hobbies and lifestyle
Many people want to entertain themselves outdoors or in the safety of their home.Mastering a new hobby or picking up an old one is becoming common.Find trending products for sale online in the Hobby and Lifestyle categories.
23. Water bottle
Average selling price: $10-20
Monthly global Google searches: 501,000 (water bottle)
Popular countries: United States, India, United Kingdom
Ideal target audience: General public, sustainability enthusiasts
24. Crochet suit
Average selling price: $20-40
Monthly global Google searches: 16,000 (crochet kit)
Popular countries: United States, United Kingdom, Australia
Ideal target audience: Arts and crafts enthusiasts
25. Board games
Average selling price: $20-50
Monthly global Google searches: 240,000 (board game)
Popular countries: United Kingdom, United States, Vietnam
Ideal target audience: Board game enthusiasts
9. Beauty products and accessories
The global beauty or cosmetics industry is expected to reach $463.5 billion by 2027.However, after years of steady market growth, the industry shrunk by 8% in 2020 due to the pandemic.
While the industry as a whole has taken this hit, a few individual trending products are still gaining traction within the beauty segment.
26. Hair ties
Average selling price: US$10/pack
Monthly global Google searches: 368,000 (scrunchie)
Popular countries: Indonesia, Germany, United Kingdom
Ideal target audience: Women, people with long hair
You can start an influencer marketing campaign to showcase hair grippers by partnering with content creators on TikTok, YouTube, or Instagram.You can ask them to create styling tips using the product, or simply tag your jewelry store on the post.
27. Eyeshadow box
Average selling price: $10/box
Monthly global Google searches: 202,000 (eyeshadow)
Popular countries: India, United States, Indonesia
Ideal target audience: Women, makeup enthusiasts
28. Gua Sha
Average selling price: $10
Monthly global Google searches: 746,000 (gua sha)
Popular countries: United States, United Kingdom, Canada
Ideal target audience: Beauty enthusiasts
To promote the product, you can showcase its benefits and demonstrate how to use it through a variety of channels—from blog posts to Instagram and TikTok.
Summarize:
The above provides 28 trending products, and choosing the right category is just the beginning.
Whatever you choose, make sure to create a beautiful website, use the right marketing strategies, and tap into various traffic channels.Start by building a website and start your independent website’s road to success.
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