[China Cross-border Trade Fair] Cross-border short news, focusing on cross-border affairs

导读

Five minutes a week to know everything about cross-border travel.Let’s take a look at what’s new in the cross-border e-commerce circle?

Platform Trends

TikTok Shop Southeast Asia Market 99Big sale is about to start

TikTok Shop’s 99 promotion in the Southeast Asian market is about to start. This time, the platform will jointly integrate Malaysia, Singapore,The Philippines, Vietnam and Thailand are promoting resources and launching discounts to meet the shopping needs of local consumers.The event is officially launched from August 29 to September 10, and participating countries include Malaysia, Singapore, and the Philippines., Vietnam and Thailand.August 29th to September 4th is the warm-up period, September 5th to September 10th is the official period, and September 9th is BIG DAY.

Pinduoduo cross-border e-commerce platformTaiwan announces investment requirements

After it was revealed that Pinduoduo will launch a cross-border e-commerce platform in mid-September, Pinduoduo recently officially announced the investment requirements for its new platform.The investment guide shows that this time it is only for the North American market, recruiting advantageous suppliers to join the platform, and merchants do not need to pay any fees, 0 yuan to settle, and 0 commission.For settlersHomeowners mainly have four requirements: a team and capabilities for development, design, and production shooting; a source factory or trader that can guarantee production capacity, product quality, and stable production and inventory; preference will be given to those with experience in cross-border e-commerce platforms (such as Amazon, Wal-Mart, AliExpress, SHEIN, etsy, ebay, Shopee), those with independent website experience are preferred; suppliers with experience in the North American market are preferred.

AliExpress will hold its first domestic products eventBrand overseas season

AliExpress will hold its first domestic brand overseas season (Mega Brand Sale) on August 22, and the event will lastContinue for 5 days.This time, 642 domestic brands will make their collective debut in the overseas season, among which 32 domestic brands, including Bubble Mart, Baseus, and Anker, will launch new products on AliExpress to overseas consumers.

Amazon internal testing similar to TiktokApplication features

Amazon is testing a new feature in its app that will show users something like TikTokOK-style product photos and videos for shoppers to share with other users.The feature being tested has the internal name 'Inspire'.The feature will appear on the Amazon app's homepage and take shoppers to an interface that displays product images and a video stream.Shoppers can like, share and ultimately purchase items.While most of the information is now still images, sources say the new feature will also have video content.

Amazon will charge sellersGet holiday logistics surcharge

In order to cope with the surge inInflation, Amazon plans to increase logistics fees during the holidays, passing on some of the increased costs to the millions of merchants who rely on its website to sell products.

From October 15th to January 14th next year,Third-party sellers using FBA will have to pay 35 cents for each item sold in the United States or Canada.

Amazon launches new FBA inventory page

Amazon US siteMany other sites have launched new FBA inventory pages for sellers, allowing sellers to manage inventory more easily. Sellers can now view indicators, operations and suggestions for replenishment, excess, aging, undeliverable and stranded inventory on the new FBA inventory page.

Wish launches global brand campaign 'You Wish' Support rebranding efforts

Wish launches its global integrated brand campaign 'You Wish' to support its rebranding efforts.Deserve to liveThe campaign was developed in cooperation with the advertising company Whale. Shoppers can experience Wish shopping in the advertisement, buy clothing, cosmetics and accessories, and also support the editing wish list function.

Inside Walmart stationNew advertising function launched

Walmart has launched a new feature for in-site advertising. Merchants can set rules to automatically adjust bids. Through automatic bid adjustment, they can control advertising costs and optimize ROAS for advertising campaigns.The new automated rule can automatically adjust bids by amount or percentage based on campaign performance; when setting up this rule, sellers canFeel free to add or remove individual ad groups within this campaign.If the seller feels that the exposure of the automatic advertisement is insufficient, or wants to improve the competitiveness of the advertisement under certain conditions, the above rules can be used to automatically increase the bid and competitiveness of the ad group after the advertisement performance reaches the set value.On the contrary, sellers can set this rule to automatically lower the bid of the ad group when the ad exposure reaches the set value to control ad spending and still gain exposure.

eBay updates appProgram launches new shipping service

eBay.com has updated its eBay app, introducing new shipping options and shipping features for sellers.Sellers can now choose their preferred shipping service based on their needs.

eBay launches new shipping featuresFeatures: Sellers can now purchase UPS and eBay standard envelope labels (in addition to USPS and FedEx) in the app; Sellers can choose to print the labels, or print the labels and receive a QR code; Sellers can edit the buyer address in the label order details , to facilitate shipping and returns; sellers can now pay for labels using the payment method on file (in addition to Available Funds and PayPal).

Shopify will launch new platform'Shopify Collabs' supportinternet celebrityBring goods

Shopify announced that it will launch a new platform 'Shopify Collabs' through which creators can cooperate with millions of merchants on Shopify to help merchants promote products and earn revenue.beneficial.Specifically, creators can apply for a personal account on 'Shopify Collabs', browse Shopify merchants on the platform that match their audience, and collaborate with merchants to share on their favorite social and entertainment platforms.Creators get paid when a user purchases a product using a link shared by the creator.

China Cross-Border E-Commerce Fair (Autumn) (CCEF)

'Build a platform' to help enterprises explore the cross-border e-commerce market,

Actively find suitable ways to 'pave the way' for enterprises to go overseas smoothly

Exhibition time:September 28-30, 2022

Place:Guangzhou, China Import and Export Fair Complex

organizer:China Foreign Trade Center Group Co., Ltd., Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Huiyuan International Exhibition Co., Ltd., China Foreign Trade Guangzhou Exhibition Co., Ltd.

Exhibition introduction:

China Cross-border E-commerce Fair is a cross-border e-commerce fair organized to link Chinese manufacturing and global consumption, integrate the rapidly developing cross-border e-commerce ecological resources, and realize resource integration in the foreign trade, cross-border e-commerce and exhibition industries. , serving global trade and helping companies open up broader markets.The exhibition not only realizes the function of matching transactions, but also brings diverse platforms and full-chain services. Its value-added function is a differentiated advantage that other exhibitions of the same type do not have.With the theme of 'New Momentum for Foreign Trade·New Digital Future' and the positioning of 'Creating a national brand and platform for cross-border e-commerce to serve the innovative development of foreign trade', China Cross-border Trade Fair is committed to optimizing high-quality suppliers and cross-border e-commerce. cross-border e-commerce buyers and platform resources; upgrade high-end forums and activities to create the leading event in China's cross-border e-commerce industry.

Exhibition area distribution and exhibit categories (three major exhibition areas):

1

Cross-border e-commerce supplier exhibition area

Household daily consumer goods, 3C electronics and healthy living, gifts, stationery and cosmetics, shoes, clothing, textiles, bags, sports and outdoor categories, toys, maternal and infant pet products and comprehensive food, furniture and building materials, gardening hardware, lighting, automobile and motorcycle accessories.

2

Cross-border e-commerce comprehensive service exhibition area

Cross-border e-commerce platform, information consulting, logistics and warehousing, operation management system, payment platform, digital marketing, insurance and taxation, financial investment, talent training, cross-border institutions, industrial design, etc.

3

Cross-border e-commerce comprehensive pilot zone, cross-border e-commerce industrial park

Buyerssource:

-Registration link-