[China Cross-border Trade Fair] Cross-border short news, focusing on cross-border affairs

导读

Five minutes a week to know everything about cross-border travel.Let’s take a look at what’s new in the cross-border e-commerce circle?

Policy Services

SpainSales of multiple categories are rising

Online shopping in Spain is heating up as consumers turn to online shopping.Broken down by category, fashion products are still the mainstay of online sales, with 46.8% of Spaniards over the age of 16 stating that they purchased at least one piece of clothing online this year.Chemical beauty products have become the most significant growth category in the Spanish online market this year, with a growth rate of 42%.hair care products, skin care products,cosmetic, nail polish, etc. have become popular online shopping products among Spanish consumers, with an increase of 16% compared with last summer.The other two fastest-growing categories are food and beverages (30.4%) and pet-related products (34.9%).

Q2 quarter United StatesFootwear sales hit $10.7 billion

Q2 quarterU.S. footwear sales fell 4% year-on-year to $10.7 billion (excluding DTC sales), with fashion footwear sales performing the most prominently.By category, casual footwear sales fell 11% to $4.8 billion, while performance footwear sales fell 7% to $1.8 billion.Fashion footwear, sandals and casual shoes saw the largest sales revenue growth among all other categories.As opportunities to go out increased, sales of fashionable shoes increased 8% to $4.2 billion.

Platform Trends

Tmall Taobao has a new one'Cross-border supply platform' Merchants can open to b to go overseas

Tmall Taobao launches 'cross-border supply platform'.Merchant signing'After the cross-border supply platform', the products in its Tmall Taobao store will automatically be synchronized to the cross-border supply platform, starting overseas businessAfter the merchant signs the contract, the product information, discount information, etc. in the Tmall Taobao store will automaticallySync to cross-borderSupply platform and automatically translated into local languages ​​for local consumers.After merchants receive overseas orders, they only need to ship them to designated domestic shipping warehouses.During the signing stage of the container warehouse, if there is a problem with the product, the merchant can handle the after-sales process according to Taobao rules; if there is no problem with the signing of the container warehouse, then the platform or distributor will be responsible for subsequent transshipment, customs clearance, terminal delivery and after-sales service.

TikTokCurrently testing the new 'Order Center' to query platform consumption records

TikTokThe k platform is testing a new 'Order Center'.According to the screenshot shared on the social account by TikTok user, social media consultant and analyst Matt Navarre, a new 'Order Center' button appeared next to the 'Edit Profile' on TikTok's personal homepage.After users click this button, they can enter a dedicated e-commerce query page and query order consumption records on the TikTok platform, including payment amount, delivery status, product reviews, etc.At the same time, you can also create and edit your own wish list, manage your address information and payment methods, and view coupons.The 'Order Center' will also recommend several potentially satisfactory products to users based on their browsing and purchase records. Users can directly click on the link to place an order.

AliThe International Station released the cross-border index in August: GMV of domestic mobile homes increased by 117%

Alibaba International Station released the cross-border index for August. Mobile homes from China became a global hot spot after the epidemic.For hand-made goods, online GMV has increased by 117% in the past two years, and the search volume for 'ready-made houses' and 'expandable container houses' has increased by approximately 8 times.In addition, the global infrastructure boom has set off after the epidemic, and the machinery industryBrand going overseasAt that time, countries represented by Southeast Asia had great demand for Chinese machinery.

Amazon European PieEFN has now restarted

YamaJohnson's European Fulfillment Network (EFN) between the UK and EU is now fully relaunched.

The European Fulfillment Network (EFN) helps sellers reach buyers in the EU and UK, allowing sellers to use depositoryFBA inventory stored in distribution centers delivers cross-border orders of qualified products, but EFN fees are required.

Amazon brand sellers are eligible for freeAccess to premium A+ content can boost sales by 20%

YamaAmazon’s US and European websites announced that sellers registered as brand owners in the Amazon Brand Registry are now eligible to receive premium A+ content for free during the extended promotion period.

Advanced A+Content offers new and larger module types in the product description section of product detail pages, such as video, image carousel, and interactive hotspots.Premium A+ content can help increase sales by 20%.

Wish launches new logo, calling forMerchants prepare inventory to prepare for the surge in orders

跨The global e-commerce platform Wish announced a rebranding. This rebranding includes the launch of a new brand logo, application icons, font images, pictures and colors, and has now begun to gradually update all relevant channels (including Wish applications).

for promotionTo rebrand, Wish will soon conduct large-scale, multi-channel marketing promotion activities in core markets (including the United States, the United Kingdom, Germany and Italy), covering TV, live broadcasts, the Internet, social media, celebrity marketing and other channels.

Shopee launchesUruguay Express Response Plan

Shopee Yiwu warehouse starts from August 11Operations are suspended until further notice.For affected orders in the Yiwu area, from now until August 15, 2022, the Shopee platform will not temporarily cancel orders that have been clicked to ship in the background but have not arrived at the warehouse on time.If there is an order generated in the seller's store, please click Ship in the background within the specified time.During this period, sellers do not need to apply for order extension.If there are any changes, further notice will be given.

Shopee Japan site launches platformInternal advertising page'Shopee Ads'

Shopee Japan StationPublish the in-platform advertising page 'Shopee Ads' to help Japanese cross-border sellers place ads on the Shopee platform.

Shopee AdsThree types of ads can be run: keyword ads, store ads, and discovery ads. Machine learning and automation allow any seller to further increase sales through Shopee Ads.

China Cross-Border E-Commerce Fair (Autumn) (CCEF)

'Build a platform' to help enterprises explore the cross-border e-commerce market,

Actively find suitable ways to 'pave the way' for enterprises to go overseas smoothly

Exhibition time:September 28-30, 2022

Place:Guangzhou, China Import and Export Fair Complex

organizer:China Foreign Trade Center Group Co., Ltd., Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Huiyuan International Exhibition Co., Ltd., China Foreign Trade Guangzhou Exhibition Co., Ltd.

Exhibition introduction:

China Cross-border E-commerce Fair is a cross-border e-commerce fair organized to link Chinese manufacturing and global consumption, integrate the rapidly developing cross-border e-commerce ecological resources, and realize resource integration in the foreign trade, cross-border e-commerce and exhibition industries. , serving global trade and helping companies open up broader markets.The exhibition not only realizes the function of matching transactions, but also brings diverse platforms and full-chain services. Its value-added function is a differentiated advantage that other exhibitions of the same type do not have.With the theme of 'New Momentum for Foreign Trade·New Digital Future' and the positioning of 'Creating a national brand and platform for cross-border e-commerce to serve the innovative development of foreign trade', China Cross-border Trade Fair is committed to optimizing high-quality suppliers and cross-border e-commerce. cross-border e-commerce buyers and platform resources; upgrade high-end forums and activities to create the leading event in China's cross-border e-commerce industry.

Exhibition area distribution and exhibit categories (three major exhibition areas):

1

Cross-border e-commerce supplier exhibition area

Household daily consumer goods, 3C electronics and healthy living, gifts, stationery, cosmetics, shoes, clothing, textiles, bags, sports and outdoor, toys, maternal and infant pet products and comprehensive food, furniture and building materials, gardening hardware, lighting, automobile and motorcycle accessories.

2

Cross-border e-commerce comprehensive service exhibition area

Cross-border e-commerce platform, information consulting, logistics and warehousing, operation management system, payment platform, digital marketing, insurance and taxation, financial investment, talent training, cross-border institutions, industrial design, etc.

3

Cross-border e-commerce comprehensive pilot zone, cross-border e-commerce industrial park

Buyerssource:

- Sign up to visit the exhibition -