The 6th China Cross border E-commerce Trade Fair will be held in Fuzhou from March 18-20, 2026. It is planned that exhibition halls 1-8 and the opening hall of the Fuzhou Strait International Convention and Exhibition Center will be fully opened, with a total exhibition area of 100000 square meters, setting a record for the largest scale in history. The exhibition ecosystem will be greatly expanded, and multiple innovation zones will debut for the first time. The planned exhibition areas include: Cultural Overseas Zone, Cross border Outpatient Zone, Cross border Trend Explosive Product Prediction Zone, Overseas Celebrity Live Streaming Zone, Overseas Local Cargo Plate Zone, Cross border Medicine and Medical Supplies Zone, Consumer Electronics Zone, Hardware, Automobile and Motorcycle Accessories Zone, Home Furniture and Home Decoration Zone, Outdoor Horticulture and Pet Zone, Sports Goods Zone, Toys, Maternal and Child Beauty and Personal Care Zone, Textile, Shoe, Clothing and Luggage Zone, Gift and Festival Supplies Zone, Export oriented Industry Belt Zone Zone, Cross border E-commerce Comprehensive Trial Zone Zone Zone, Customized Distribution Platform Zone, Cross border E-commerce Platform Zone, Comprehensive Service Provider Zone, Forum Zone, etc.
The exhibition is accompanied by a variety of forum activities, including the 2026 National Comprehensive Pilot Zone Exchange Symposium, 2026 National Cross border E-commerce Industry Association Exchange Conference, 2026 National Industrial Belt Matchmaking Conference, 2026 Billion Dollar Sales Matchmaking Conference, 2026 Overseas Local Cargo Plate Matchmaking Conference, 2026 Overseas Celebrity and MCN Institution Matchmaking Conference, 2026 Cross border E-commerce Global Opportunity Sharing Conference, 2026 Traditional Foreign Trade Transformation Cross border E-commerce Development Forum, 2026 Cross border E-commerce Compliance Development Forum, 2026 "Seller Team Management" Big Shot Open Course, Amazon Global Store Opening Forum, TikTok Shop Forum, SHEIN Forum, Alibaba International Station Forum, and 2026 China Cross border Fair "Cross border Night" Party.
Relying on the Cross Data Research Institute (KWA) and Cross Reuters, the 6th China Cross border E-commerce Trade Fair will also collaborate with dozens of executives from leading cross-border e-commerce companies, university scholars, and institutional experts to co create and release the "2026 China Export Cross border E-commerce Development Blue Book". At the same time, it will release the "Cross border E-commerce Annual Keywords", "Cross border E-commerce Trend Development Frontiers", "National Industrial Belt City Cross border Index", and "Global E-commerce Market Heat Index", continuing to lead the industry's cutting-edge trends with matrix forward-looking content.
Based on the accumulated 400000 procurement resources of previous China Cross border E-commerce Trade Fairs from 2021 to 2025, the 6th China Cross border E-commerce Trade Fair will further increase domestic invitation investment and overseas promotion investment, continue to increase platform cooperation with nearly 100 cross-border e-commerce associations across the country, and expand channels to invite buyers globally. It is expected that there will be over 100000 buyers in attendance, achieving a historic breakthrough.
Combining with China's more open visa free policy, the 6th China Cross border E-commerce Fair has established over 40 overseas Chinese business associations, more than 30 overseas embassies and consulates in China, over 20 overseas chambers of commerce in China, as well as organizations such as the China Federation of Returned Overseas Chinese, to jointly invite international buyers.
In addition, the 6th China Cross border E-commerce Fair will continue to adhere to the concept of "digital exhibition", upgrade the mini program of the "China Cross border E-commerce Fair" intelligently, and provide more convenient services for buyers through the improvement of the digital platform.
