The auto parts e-commerce market share is booming and normal, surpassing the original forecast share by nearly US$2 billion in just four months

according toHedges＆Companye-commerce marketThe datashow,Online revenue will reach $16 billion in 2020，including due toCOVID-19And the increase19billion dollar revenue。During the epidemic,The key trend across almost all industries is e-commerce market shareAppearChange dramatically.Initial Automotive Industry Forecast Request2020annual online shopping revenueonlyachieve140billion dollars, but from4The moon opensdemand increases,arrive8Just the month超过160One hundred million U.S. dollars.

This is a fundamental shift in the auto parts industry.In 2020 alone, COVID-19 shifted $1.9 billion in revenue to e-commerce channels.

By 2020, online and offline auto parts revenue may reach US$140 billion.The $16 billion in online revenue represents a 30% increase in online spending in 2019.By 2023, e-commerce revenue could even exceed US$22 billion.

Across North America, the trend of online shopping for auto parts is growing rapidly.

Digital marketing now has a significant impact on both online and offline auto parts.Consumers conduct research online before buying auto parts or accessories, even though more than 90% of shoppers plan to purchase at a retail store.

Hedges & Company research shows that consumers mainly usefour waysTake an online survey: Search online(74% of parts and accessories consumers); Follow Auto Parts Retailer Websites(73%); Visit manufacturer website(57%);Read car forums(47%).

In 2020, digital marketing will have an impact of more than $140 billion on the U.S. auto parts retail industry, down from $148 billion in 2019. The decline may be due to the increase in e-commerce market share being offset by physical retail in 2020. offset by the decrease.But it may rebound to US$168 billion by 2023.