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New momentum for foreign trade·new digital future—2022 China Cross-Border E-commerce Fair (Autumn) will open on November 25

Views: 0     Author: Site Editor     Publish Time: 2022-10-25      Origin: Site

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New momentum for foreign trade·new digital future—2022 China Cross-Border E-commerce Fair (Autumn) will open on November 25

On the morning of October 25, the 2022 China Cross-Border E-commerce Fair (Autumn) and the Amazon Global Store Export Cross-Border E-commerce Industry Cluster Development Report Release Media Exchange Conference were held at the Canton Fair Westin Hotel.The meeting introduced the relevant information of the 2022 Cross-border Trade Fair and released the '2022 China Export Cross-border E-commerce Industry Cluster Development White Paper'.Xu Bing, deputy director of the China Foreign Trade Center, Li Jing, second-level inspector of the Guangdong Provincial Department of Commerce, Wu Weihua, deputy director of the Guangzhou Municipal Commerce Bureau, Xiao Shaoxi, deputy director of the E-commerce Division of the Guangdong Provincial Department of Commerce, Vice President of Amazon China, Amazon Global Store Asia Pacific Products Leaders and guests such as market leader Peng Jiaqi attended.

Deputy Director of China Foreign Trade Center

Vice President of China Foreign Trade Center Group Co., Ltd.

Xu Bing

Xu Bing said that in recent years, with the gradual improvement of cross-border e-commerce trading mechanisms and the continued smoothness of international logistics networks, cross-border e-commerce channels have accelerated the expansion of cross-border e-commerce channels. The development momentum of cross-border e-commerce in my country has been strong, which has not only stimulated the vitality of foreign trade entities, but also It has expanded the space for foreign trade development, also improved the efficiency of foreign trade operations, stabilized the foreign trade industrial chain and supply chain, and achieved the integrated development of industrial digitalization and trade digitalization.Cross-border e-commerce, as my country's new foreign trade format with the fastest development speed, greatest potential, and strongest driving force, has become a new driving force for foreign trade development, a new channel for transformation and upgrading, and a new starting point for high-quality development.Xu Bing said that as an institution directly under the Ministry of Commerce of the People's Republic of China, the Foreign Trade Center directly connects the domestic and international markets. It is an important node in the domestic and international dual circulation and is responsible for the important task of foreign trade promotion and trade services 'national team'.Currently, the Foreign Trade Center is guided by the spirit of the 20th National Congress of the Communist Party of China, thoroughly implements the spirit of President Xi Jinping’s congratulatory letter to the Canton Fair, and under the leadership of the Ministry of Commerce, actively performs services to build a new development pattern, serve China’s all-round opening up to the outside world, and serve high-quality international trade. new mission of development.We will do our best to successfully organize the cross-exhibition.With the positioning of 'building a national brand and platform for cross-border e-commerce and serving the innovative development of foreign trade', we will optimize and integrate industry resources, create a new ecology of cross-border e-commerce trade exhibitions, further enhance the radiation and influence of the cross-border trade fair, and provide Promote the high-quality development of my country's cross-border e-commerce industry and make new and greater contributions.We will innovate and run the existing trade platform well.Innovate mechanisms, enrich business formats, expand functions, give full play to the important role of trade platforms such as the Canton Fair, Home Expo, Construction Expo, Auto Shows and Cross-Trade Fairs in serving domestic and international dual circulation, and promote domestic and foreign commodities, capital, technology, talents, data The orderly circulation of other factors will promote the recovery and upgrading of consumption, promote the integration of domestic and foreign trade, and smooth the international industrial and supply chains.We will create more new professional trading platforms.Further comply with the development needs of industries and enterprises, accelerate cooperation with various state-owned, private, and foreign market entities, create more new professional trade platforms, better promote domestic and international dual circulation, and promote high-quality development of international trade.

Second-level inspector of Guangdong Provincial Department of Commerce

Li Jing

Li Jing said that with the country’s attention and support and the correct leadership of the Guangdong Provincial Party Committee and Provincial Government, Guangdong’s cross-border e-commerce has achieved sustained and rapid development.Since Guangzhou and Shenzhen were approved as cross-border e-commerce comprehensive pilot zones in 2016, Guangdong's cross-border e-commerce imports and exports have grown at an average annual rate of over 70%, and the current total cross-border e-commerce imports and exports have exceeded 300 billion yuan.At the beginning of this year, full coverage of 21 prefecture-level comprehensive test areas was achieved, ranking first in the country in terms of number of comprehensive test areas.In order to achieve the sustainable development of cross-border e-commerce in Guangdong, Guangdong is actively promoting the construction of a cross-border e-commerce demonstration province.The convening of the 2022 Cross-border Trade Fair will provide a good communication and cooperation platform for Guangdong cross-border e-commerce companies.The Guangdong Provincial Department of Commerce will encourage cross-border e-commerce companies in the province to actively participate in cross-border trade fairs, conduct in-depth exchanges, gather the strength of all parties, and promote the high-quality development of cross-border e-commerce in Guangdong.

Member of the Party Leadership Group and Deputy Director of Guangzhou Bureau of Commerce

Wu Weihua

Wu Weihua said that Guangzhou will rely on the strong commercial heritage of the millennium commercial city and the complete industrial chain and ecosystem of cross-border e-commerce in the Guangdong-Hong Kong-Macao Greater Bay Area to further implement the State Council’s work deployment on accelerating the development of new formats and new models of foreign trade and strengthen cross-border The e-commerce service chain will fully support the 2022 Cross-border E-commerce Fair and build the Cross-border E-commerce Fair into an important communication and trading platform that promotes the high-quality development of the cross-border e-commerce industry and become a new business card of Guangzhou’s cross-border e-commerce city.The Guangzhou Municipal Commerce Bureau will once again hold the China (Guangzhou) Cross-border E-commerce Comprehensive Pilot Zone Exhibition at the exhibition to comprehensively demonstrate the results of Guangzhou's 'Two Platforms and Six Systems' cross-border e-commerce and the efforts to build an international hub city for cross-border e-commerce. Excellent business environment.

General Manager of China Foreign Trade Guangzhou Exhibition Co., Ltd.

Liu Xiaomin

From the 'five dimensions' of height, span, depth, intensity and temperature, Liu Xiaomin shared a series of measures taken by the 2022 Cross-border Trade Fair to serve the innovative development of foreign trade and help 'domestic products go overseas'.

One is height.As the 'national team' of the convention and exhibition industry, this cross-exhibition will create an industry benchmark event at the national level.It not only presents the prosperous development of my country's cross-border e-commerce industry, but also focuses on the uncertainties and problems encountered in development, and provides opinions and suggestions on further improving cross-border e-commerce development policies and optimizing the business environment.Relevant persons in charge of national business authorities will also be invited to present the latest policies for the development of cross-border e-commerce.

The second is span.This cross-border trade fair brings together many cross-border e-commerce companies and advantageous industrial belts from more than 20 provinces and cities across the country, including Zhejiang, Fujian, Guangdong, and Jiangsu.At the same time, professional audiences such as Key Account level sellers on the platform, domestic and foreign trade companies, overseas purchasing representatives in China, and overseas importers are invited to attend the conference.There will also be special events such as new product launch conferences, cross-border e-commerce cloud procurement, independent website overseas summit forum, and entering the industrial belt.

The third is depth.The China Cross-border E-commerce Development Forum and the Cross-border E-commerce Overseas Summit Forum will be guided by the government, endorsed by the platform, give speeches by experts, and participate in famous enterprises. They will interpret the national policy to support the development of new cross-border e-commerce trade formats and summarize the current cross-border e-commerce aspects. The development characteristics of subdivided fields and study and judgment of industry development trends.At the same time, Amazon Global Store will fully and deeply participate in this cross-trade fair, not only bringing professional displays, but also creating a series of launch events.

The fourth is intensity.With the strong support of the China Foreign Trade Center, the Foreign Trade Development Bureau of the Ministry of Commerce, the Guangdong Provincial Department of Commerce, and the Guangzhou Municipal Commerce Bureau,This cross-border trade fair has received great assistance from more than 50 commercial authorities across the country, received enthusiastic responses from more than 40 industry associations and professional institutions, and received active participation from many cross-border e-commerce platforms and service providers. It will realize The integration of resources in the foreign trade, cross-border e-commerce and exhibition industries brings diverse platform functions and full-chain value-added services to foreign trade companies, helping foreign trade companies open up a broader market.

Fifth is temperature.On the basis of summarizing the successful experience of holding over one million square meters of exhibitions such as the Guangzhou and Shanghai Home Expo, the Construction Expo, and the Printing and Labeling Exhibition in March, July and September, this cross-exhibition will comprehensively strengthen epidemic prevention and control and safety production barriers, while focusing on improving on-site service levels to make customers from all over the country feel at home with more refined and thoughtful services.

General Manager of Fujian Huiyuan International Exhibition Co., Ltd.

Chen Danfeng

Chen Danfeng said that the cross-border trade fair is committed to bringing together abundant Chinese manufacturing and strong cross-border e-commerce external demand. It is not only a centralized display of new and high-quality 'Made in China' products, but also a large-scale purchase of cross-border e-commerce products.This exhibition has a scale of 50,000 square meters, with three major exhibition areas: cross-border e-commerce suppliers, cross-border e-commerce platforms and service providers, cross-border e-commerce comprehensive pilot area and industrial park, and more than 30 well-known domestic and foreign cross-border e-commerce Mainstream e-commerce platforms, more than 200 well-known cross-border e-commerce service providers, over 1,500 high-quality foreign trade supplier companies and comprehensive test areas will be displayed on the same stage.More than 50 heavyweight forums and activities cover the entire ecological chain of cross-border e-commerce such as supply chain, platform, warehousing, logistics, capital, finance and taxation, advertising, software, operations, and talents, further establishing the exhibition as a benchmark in the national cross-border e-commerce industry. status.

Vice President of Amazon China

Amazon Global Store Asia Pacific Product and Marketing Manager

Peng Jiaqi

At the exchange meeting, on behalf of Amazon, Peng Jiaqi released the 'Gathering the Trend and Exploiting New Opportunities - 2022 China Export Cross-Border E-commerce Industry Cluster Development White Paper'.The white paper introduces the characteristics of 17 export cross-border e-commerce industry clusters that are currently actively developing and relatively mature from the four dimensions of industrial foundation, trade ecology, development potential and cross-border progress.The white paper shows that China's export cross-border e-commerce industry clusters are accelerating their transformation and upgrading, showing a trend of blooming from the coast to the inland, and from the east to the west. More and more industrial clusters with traditional foreign trade advantages are cross-border through exports. E-commerce has achieved global business expansion and brand building, and is moving from 'intensive cultivation' to 'deep cultivation and long-term development'.On Amazon's global site, many sellers from China's advantageous industrial clusters have shown great potential and vitality in R&D and design, product innovation, brand building, and global expansion.In the future, Amazon hopes to work with governments at all levels, industry partners and sellers to continue to promote the transformation and upgrading of China's export cross-border e-commerce industry clusters, allowing more Chinese brands to go global and jointly create a new pattern of global brands.

From China Hong Kong, China News Service, and 21st Century Business Herald

Media members from Times Weekly and Information Times actively asked questions

Reporters from more than 30 news media including People's Daily, Xinhua News Agency, China News Service, China Daily, China Youth Daily, China Economic Herald, Guangdong TV, Guangzhou TV, Guangzhou Daily, Yangcheng Evening News, New Express, NetEase, Yidian News, etc. attended Exchange.

One month later, the 2022 China Cross-Border E-commerce Fair (Autumn) will kick off in Area B of the Canton Fair Complex. It’s exciting and not to be missed. See you there on November 25th!

China Cross-Border E-Commerce Fair (Autumn) (CCEF)

'Build a platform' to help enterprises explore the cross-border e-commerce market,

Actively find suitable ways to 'pave the way' for enterprises to go overseas smoothly

Exhibition time:November 25-27, 2022

Place:Guangzhou, China Import and Export Fair Complex

Directed by:Guangdong Provincial Department of Commerce, Guangzhou Municipal People's Governmentorganizer:China Foreign Trade Center Group Co., Ltd.,Foreign Trade Development Bureau of the Ministry of Commerce,Fujian Huiyuan International Exhibition Co., Ltd.,China's foreign tradeState Exhibition Co., Ltd.organizer:China Foreign Trade Guangzhou Exhibition Co., Ltd.,Fujian Huiyuan Cultural Development Group Co., Ltd.,Fujian Midoduo Network Technology Co., (China) Software Systems Co., Ltd.,Hangzhou Fanjie Supply Chain Management Co., Ltd. (Fanding International Group)Fujian Zixun Information Technology Co., Ltd. (Purple Bird Browser),Zongteng Group,Shop Jiang Technology SHOPLAZZA,Shanghai Xinggu Information Technology Co., Ltd.,MoonSees dream west stone information technology,Noah's wealth,Beijing Zhuoao Century Technology Co., Ltd.

Industry support units:Hunan Cross-border E-Commerce Association,Shanxi Cross-border E-Commerce Association,Shandong Cross-border E-Commerce Association,Yunnan Cross-border E-Commerce Association,Hainan Cross-border E-Commerce Association,Tianjin Cross-border E-Commerce Association,Chaozhou Cross-border E-Commerce Association,China Chamber of International Commerce Henan Chamber of Commerce Cross-border E-commerce Industry CommitteeHangzhou Cross-border E-Commerce Association,Huizhou City CrossInternational e-commerce industry association,Linyi Cross-border E-Commerce Association,Zhengzhou E-Commerce Association,Haido E-commerce Club

Special cooperation units:trendsetting meeting,Seller's homeAMZ123

Exhibition introduction:

China Cross-border E-commerce Fair is a cross-border e-commerce fair organized to link Chinese manufacturing and global consumption, integrate the rapidly developing cross-border e-commerce ecological resources, and realize resource integration in the foreign trade, cross-border e-commerce and exhibition industries. , serving global trade and helping companies open up broader markets.The exhibition not only realizes the function of matching transactions, but also brings diverse platforms and full-chain services. Its value-added function is a differentiated advantage that other exhibitions of the same type do not have.With the theme of 'New Momentum for Foreign Trade·New Digital Future' and the positioning of 'Creating a national brand and platform for cross-border e-commerce to serve the innovative development of foreign trade', China Cross-border Trade Fair is committed to optimizing high-quality suppliers and cross-border e-commerce. cross-border e-commerce buyers and platform resources; upgrade high-end forums and activities to create the leading event in China's cross-border e-commerce industry.

Exhibition area distribution and exhibit categories (three major exhibition areas):


Cross-border e-commerce supplier exhibition area

Household daily consumer goods, 3C electronics and healthy living, gifts, stationery and cosmetics, shoes, clothing, textiles, bags, sports and outdoor categories, toys, maternal and infant pet products and comprehensive food, furniture and building materials, gardening hardware, lighting, automobile and motorcycle accessories.


Cross-border e-commerce comprehensive service exhibition area

Cross-border e-commerce platform, information consulting, logistics and warehousing, operation management system, payment platform, digital marketing, insurance and taxation, financial investment, talent training, cross-border institutions, industrial design, etc.


Cross-border e-commerce comprehensive pilot zone, cross-border e-commerce industrial park


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Official public account
Fuzhou Strait International Convention and Exhibition Center No. 198, Nanjiangbin Avenue, Cangshan District, Fuzhou City, Fujian Province
Fujian Huiyuan International Exhibition Co., Ltd. Copyright © 2023 China Cross-Border E-commerce Fair Fujian ICP No. 16029097-7