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Looking for industries to bring massive hot products from high-quality cross-trade companies—Fujian Home Decoration Industry Belt

Views: 0     Author: Site Editor     Publish Time: 2021-02-03      Origin: Site

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Industry overview

Hongbo Craft Room

Home decoration has always been one of the most popular categories in cross-border e-commerce.As the largest producer and exporter of home decoration products in China, Fujian's annual export volume of this category is more than 100 billion yuan, according to incomplete statistics.In terms of subdivisions and distribution areas, the industrial layout of Minhou's decorations, Putian's oil paintings, Anxi's iron art, Quanzhou's gardening, Longyan's bamboo and wood products, and Ningde's small wood products are clear.Since the 1980s, relevant production areas have used local abundant raw materials and labor resources to process and produce products for overseas customers such as Walmart. As the production technology matures, the market share of these categories in foreign countries has continued to expand.

Among them, the Minhou home decoration industry belt is a prominent representative.As the country's largest home furnishings production base and export industry belt, Fuzhou Minhou has more than 660 home furnishings manufacturers going global, with annual sales of more than 7 billion yuan, and 98% of its products exported overseas.Relevant enterprises have division of labor and cooperation according to different process links and terminal markets, forming a complete upstream and downstream industrial chain in the local area, clustering development in an industrial matrix and forming scale effects. Some leading enterprises take the lead or participate in the formulation of national industry standards.

LOGO wall

This cross-trade fair has selected more than 200 Fujian home decoration companies to participate in the exhibition, with products covering interior decorations, rattan and iron products, holiday supplies, ornamental products, antique furniture, wooden furniture, etc.After more than 40 years of development in the export market, these companies generally have the advantages of strong R&D, stable quality, flexible production, and closeness to the market. They even have direct branches overseas to provide buyers with professional local supporting services.

E-commerce data

On mainstream e-commerce platforms such as Amazon, eBay, and Lazada, home decorations have always been the top-selling category, with transactions growing rapidly and sales maintaining impressive growth every year.According to incomplete statistics, there are about 115,000 listings in this category, with about 210,000 variants, a compound annual growth rate of 45%, and a favorable review rate of more than 85%. The current sales volume and number of new products among the top 100 in the entire category are 34, respectively. % and 25%.According to platform data feedback, the home decoration category ranks among the six categories with significant sales growth in 2020 and the best-selling categories in 2020.Last year, due to the spread of the epidemic, the market potential of home decoration products was greatly released. It can be said that the home decoration category repeatedly hit the market last year, and the profits and scale of leading sellers increased rapidly. It can be expected that the home decoration category will continue to be the main sales this year. The market remains quite dynamic.

At this cross-border trade fair, cross-border e-commerce home furnishing industry super sellers such as Zhiou Home Furnishings and TAG Heuer Group will come to purchase.

Leading Exhibitor


1. Minhou Minxing Knitting Products Co., Ltd. was established in 1990. It is a modern home furnishing manufacturing enterprise integrating design, development, production, sales and service. It is famous for its strong technology research and development and large processing scale.Minxing Company is the largest exporter of home furnishing decorations in China, and is also an export brand enterprise of the Ministry of Commerce and Fujian Province.

living room

2. Fujian Tourism and Trade Industrial Co., Ltd. was established in 1983. It is mainly engaged in the R&D, production and sales of bamboo, furniture, pet products, and home furnishings. Its annual sales exceed RMB 1.4 billion (all exported). Its Natural House brand is registered in 10 European countries. , the products have been shortlisted for the Canton Fair Export Product Design Award for many times and are exported to Europe, the United States, Australia, Africa and other parts of the world.

WeChat picture_20210127173245

3. Fuzhou Hongbo Craft Co., Ltd. specializes in European-style wrought iron home products, with annual sales exceeding 400 million yuan. It has been rated as a 'major exporter' for 10 consecutive years and is a member of many of the world's 500 largest companies, including Wal-Mart and Target. A long-term and stable supplier for strong enterprises.The company has obtained 126 national patents and is a national high-tech enterprise and a 'little giant' enterprise specializing in new technologies from the Ministry of Industry and Information Technology.


4. Minhou County Xingcheng Arts and Crafts Co., Ltd. specializes in the production of printed canvas paintings, iron arts and crafts and other home decorations. It is a well-known decorative painting manufacturer in China and has long been a supplier to large European and American stores including Wal-Mart, Carrefour, Target, Auchan, and Watsons. Chaohe home decoration chain supplies products with annual sales of nearly 1.3 billion yuan. It has been awarded the title of 'Major Exporter' and 'Major Taxpayer' many times.


Official public account
Fuzhou Strait International Convention and Exhibition Center No. 198, Nanjiangbin Avenue, Cangshan District, Fuzhou City, Fujian Province
Fujian Huiyuan International Exhibition Co., Ltd. Copyright © 2023 China Cross-Border E-commerce Fair Fujian ICP No. 16029097-7