Looking for industries to bring massive hot products from cross-exchange high-quality enterprises - Zhangzhou Steel and Wood Furniture Industry Belt

At present, the output value of Fujian Province's furniture industry ranks fourth in the country, and Zhangzhou's furniture output value accounts for 60% of the province. It has formed a large-scale wooden furniture and steel pipe furniture industry and is the main production and export base of Fujian furniture. Among them, steel pipe furniture is developing rapidly. It has become the largest production base in the country.There are thousands of furniture companies in Zhangzhou, including more than 100 above designated size. At the same time, through continuous development, the accessories required for furniture production are supported by a complete local industrial chain.

Furniture is Zhangzhou's traditional bulk export variety, accounting for about 15% of the country's export volume.Zhangzhou's wooden furniture is mainly imitation of high-end Western-style antique furniture, panel furniture and integrated cabinets, 95% of which are exported (about half of which are exported to the United States); steel pipe furniture is mainly medium and low-end products, with large quantities and many products, 82% of which are exported. for export.In terms of specific categories, daily furniture is mainly used, with a small amount of office furniture. Tables, chairs, wooden beds, dining tables, etc. have become the main export varieties.In terms of overseas markets, it is mainly sold to more than 100 countries and regions such as the United States, the European Union, Japan, the Middle East, and Southeast Asia, and is one of the major furniture sources in the United States.

In recent years, Zhangzhou Furniture has actively developed and applied new materials and new technologies to get rid of its low-end and dull image, and has made certain breakthroughs. For example, it has used bamboo, wood plastic, acrylic and new composite materials in the research and development of metal furniture.The furniture companies participating in this cross-border trade fair combine tradition and innovation in their displayed products, covering steel pipe furniture, panel furniture, wooden furniture, outdoor leisure furniture, etc., which are worthy of cross-border e-commerce sellers to visit and purchase.

Furniture is a rising star in the cross-border e-commerce category, with product numbers and sales growing rapidly.Taking the United States as an example, it is expected that the online furniture market share will reach 40% by 2023.Since the epidemic, consumer demand for home and office furniture has experienced explosive growth. While furniture companies in other overseas countries have basically been suspended, furniture from China is being snapped up by overseas customers.A survey conducted by the investment bank Piper Sandler and the American Home Improvement Association found that the performance of American furniture manufacturers continued to rise in the fourth quarter of 2020, with an average year-on-year revenue growth rate of 15%.

Based on the 2020 financial report, furniture products have contributed considerable revenue to major cross-border e-commerce sellers and achieved rapid growth.Statista data reveals that bedroom furniture has become a category with extremely strong demand in the global furniture market.Sales of large furniture on AliExpress’s platform in September increased threefold year-on-year.In the Southeast Asian market, according to Lazada statistics, the annual growth rate of the furniture industry will reach 143% in 2020, with the storage category experiencing the most significant growth. The sub-categories focus on wardrobes, dining tables, office desks, dining chairs, coffee tables, shoe cabinets, bookcases, and beds. wait.American female consumers' demand for beauty and skin care has increased significantly due to home isolation, which has driven the consumption of auxiliary products such as dressing tables and manicure tables. In Google Trends analysis, the keyword 'dressing table' has reached 2,000+ searches on the platform. The search volume for 'manicure table' has also clearly shown a doubling growth trend.

Take racks, a popular category of furniture, as an example. Google data shows that the average monthly searches for racks have exceeded 175,000. This type of product will still become a key product of consumer concern in 2021 and maintain stable sales in the United States. increase.On cross-border e-commerce platforms, metal and wooden shelves that are durable, strong in load-bearing capacity, easy to disassemble and assemble, open in space, and simple in appearance have been hot-selling. This is a special category of Zhangzhou furniture.

Among cross-border e-commerce platforms in the furniture vertical category, Wayfair deserves the attention of relevant sellers.As the largest e-commerce platform in the United States focusing on home furniture, the Wayfair platform contains a total of 15 million products from 12,000 brands. The number of monthly visits is stable at more than 60 million, with large traffic and high unit prices.Wayfair was named one of 'America's Most Promising Companies' by Forbes.

Zhangzhou Guancheng Industry and Trade Co., Ltd. was established in 2005, specializing in the production of steel pipe furniture, panel furniture and leisure furniture, including dining tables and chairs, folding chairs, computer tables, iron beds, bar tables, dining cars, TV stands, mirror tables, clothes hangers, coffee Table etc.The company is a long-term supplier of Carrefour, FSM, Metro, SODIMAC and tower bases.

Zhangzhou Xinjiamei Furniture Co., Ltd. was established in 1992. It produces various types of indoor furniture with steel pipes, wooden boards and glass, and has developed more than 500 styles.The company has passed BSCI, OMEGA, Walmart, Amazon, Alibaba and other certifications.