Views: 0 Author: Site Editor Publish Time: 2021-03-16 Origin: Site
Textile is known as the 'mother industry' in Shaoxing. Shaoxing is a major textile county with 'cloth' all over the world. It is also known as 'an economically strong county supported by a piece of cloth.'Shaoxing's textile fabric output accounts for 10% of the country's total (including 30% of the country's printing and dyeing output value). In particular, the output of chemical fiber, chemical fiber cloth, and printing and dyeing fabrics ranks first in the country. It is the 'world factory' of chemical fiber fabrics.Shaoxing has a complete industrial chain from PTA, polyester, and spinning in the upstream, weaving, printing and dyeing in the midstream, and clothing, clothing, and home textiles in the downstream. It ranks first in the country in terms of production scale, final sales volume, completeness of the industrial chain, and advanced equipment. It is the textile production base with the most complete categories and the largest production capacity in China.In 2019, Shaoxing City had nearly 70,000 large and small textile companies, including 1,862 enterprises above designated size and 260 high-tech enterprises in the city. It is the only 'National Technology Innovation Project Demonstration City' in Zhejiang Province.In 2020, Shaoxing's textile output value above designated size will be nearly 200 billion yuan, and it strives to reach 800 billion yuan by 2025.Globally, as the world's largest and most comprehensive textile trading center and Asia's largest cloth distribution center, Shaoxing accounts for 75% of the world's textile fabric trade volume.
In 2007, China Keqiao Textile Index, the country's first textile index, was officially released, further establishing the 'right to speak' position of Shaoxing's textile industry in the global industry and leading the development of the textile industry into the 'index era'.In July 2020, due to its excellent innovation capabilities and digital intelligence-enabled industry development, Shaoxing Modern Textile Industry Cluster was included in the list of advanced manufacturing clusters in 2020 by the Ministry of Industry and Information Technology.In the next step, Shaoxing has made it clear that it will make every effort to build an international textile manufacturing center, trade center and creative center.
A large number of Shaoxing textile companies actively participated in the cross-border trade fair, and their products cover cross-border e-commerce hot-selling categories such as clothing, fabrics, home textiles, and curtains, which are worth looking forward to.
In foreign developed countries, textile consumption is large, product use cycles are short, and repurchase frequency is high. Compared with domestic countries, they have obvious characteristics of fast-moving consumer goods. In addition, foreign first- and second-tier home textile brands rarely enter Amazon, eBay and other platforms. These factors For China's cross-border textile e-commerce sellers, it is a good opportunity to create a brand and increase sales. It provides companies with many styles and patterns with a direct channel to consumer groups, and also expands the options for overseas consumers. , cross-border e-commerce is a win-win model for both buyers and sellers of textiles.Taking Keqiao, Shaoxing as an example, the proportion of the region's textile foreign trade engaged in cross-border e-commerce has reached about 90%. At present, Keqiao has cultivated nearly a thousand cross-border e-commerce companies. The top three curtain sales on Amazon.com are all Keqiao home textile companies. The top company’s curtain sales in 2018 exceeded US$50 million.
As far as cross-border e-commerce is concerned, the United States and Europe are the world's largest home textile markets, with numerous consumers. Coupled with the long autumn and winter seasons, consumers have strong consumer demand for home textiles.Wish data shows that during the 2020 epidemic, European and American home textiles experienced a surge in sales. Sales of products represented by bedding, carpets, doormats, etc. increased several times year-on-year; while sellers are more concerned about the refund rate. Indicators, from July 2019 to June 2020, taking bedding as an example, the 30-day refund rate has remained lower than the platform average and has gradually decreased.In Russia, local consumers used to like to go to German shopping websites to buy things. In the past three years, a large number of Russians have moved to Chinese websites for shopping. Chinese e-commerce platforms have firmly occupied the 'number one spot' in Russian online shopping, while Russians shop At the top of the list are Chinese light industrial products such as clothing and textiles.
According to the analysis of hot-selling products in the cross-border e-commerce market, different countries have both similarities and differences in their consumer preferences for textile patterns and patterns.In addition to solid colors being a common choice, the United States prefers plain flowers and geometric patterns, as well as dark gray, camel, white and other colors; the UK prefers geometric stripes, plain flowers and other patterns, as well as light gray, bleached, camel; Germany sells large areas Stripes, simple printed patterns, as well as white, gray, and black; in Japan, floral, plaid and other patterns are popular, as well as dark coffee, navy, black, etc.In terms of materials, according to statistics from Amazon's US site, the products with good sales are basically chemical fiber, and very few are pure cotton, even for the Top 100 products.These consumption characteristics are worthy of reference by sellers in related categories when selecting products.
Shaoxing Greenland Knitting Co., Ltd. was established in 2008. It is a leading enterprise in Shaoxing's sock-making industry. The company produces 20 million pairs of high-end socks of various types annually. 100% of its products are exported to the United States, Europe and Japan. Well-known customers include: Pierre Cardin, Schiesser, Watsons, Lidi, Aldi, Tchibo, Puma and C&A, etc.
Shaoxing Jieyi Clothing Co., Ltd. was established in 1995. The company produces men's and women's casual pants, trousers, fashion pants, skirts, sportswear, work clothes and other clothing. It is the designated manufacturer of many domestic and foreign clothing brands.Clients we cooperate with include: JACK&JONES, SELECTED, DKNY, F&J, FORECAST, UNIQLO, CAMEL, PIERRE CARDIN, OSCAR, Paul R Smith, PER L'UOMO, Renoma, AWDUNMORE, BEXLEYS, MARCEL BATTISTON and other world-renowned brands.
