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Looking for industries to bring massive hot products from cross-exchange high-quality enterprises - Nantong Home Fitness and Sporting Goods Industry Belt

Views: 0     Author: Site Editor     Publish Time: 2021-02-18      Origin: Site

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The production and export of Nantong fitness equipment are well-known at home and abroad, and it is nationally known as the 'Hometown of Sports'.Early start, large scale and solid foundation are the characteristics of Nantong sporting goods manufacturing industry.In the 1970s, Nantong's fitness equipment industry started from a small factory, doing OEM processing for foreign companies in Shanghai. Today, the product lines of civilian fitness products and competitive sports products are wide and complete, and it has formed an export-oriented industry with domestic sales in mind. dual-market sales pattern.


In 2019, the total scale of Nantong's sports industry reached more than 50 billion yuan, with more than 200 sporting goods manufacturers and 150,000 related employees.By building the 'Nantong Famous Brand' strategy for sporting goods, we have not only created a number of backbone enterprises with strong brand influence and strong radiation, but also incubated a large number of vertical production brands with great growth potential.


Nantong plans to strive for the total scale of the sports industry to exceed 72 billion yuan by 2025, achieve an added value of more than 25 billion yuan, and employ more than 180,000 people in the sports industry.

This cross-trade fair has selected many outstanding fitness and sporting goods companies from Nantong to participate in the exhibition. Their products cover fitness equipment, ball games, stadium facilities, sportswear, swimming supplies, etc.

Global sales of fitness products will grow significantly in 2020. People in developed countries have relatively popular health concepts and exercise habits. Due to the impact of the epidemic, consumers choose to exercise at home, and sales of various fitness equipment have surged.

In terms of categories, the sales growth of fitness products has nearly doubled, and the year-on-year sales growth of some products has exceeded 500%. Dumbbells, pull-up bars, exercise bikes, treadmills, home fitness sets, yoga supplies, etc. continue to sell well. , including home stretching inversion machines, kettlebells, adjustable weight dumbbells, battle ropes and other emerging fitness products are also emerging.Take dumbbells as an example. They ranked as high as No. 6 on Amazon's TOP best-selling products list in 2020. According to iPrice Group, searches for dumbbells in the Philippines increased by 80% in the second half of March 2020 alone.In terms of countries, taking Singapore as an example, sales of fitness equipment products on the Shopee platform increased 200 times during the epidemic.In terms of brands, consumer research reports found that more than 20% of sales in almost every fitness equipment category on Amazon are monopolized by a certain brand. For example, Bowflex has been monopolizing the weightlifting category with its star product SelectTech 552 adjustable dumbbells, and Innova has been monopolizing the weightlifting category. Relying on the ITX9600 brand single product, it has always occupied the first position in the inversion fitness chair category, and the Concept2 Model D has been the long-term number one rowing machine category in the outdoor sports category in the UK and Germany.

For sellers, this category is still worth exploring in 2021.The latest research report from ZION MARKET RESEARCH, a global market research company, points out that the global fitness product market size is expected to reach US$12.5 billion in 2021 and US$19.3 billion in 2027. The market development prospects are very promising.Another market research platform, Research and Markets, released a global gym market research report, estimating that the global gym market size will grow at a compound annual growth rate of 7.70% from 2020 to 2024.


Nantong Ruisheng Sports and Leisure Products Co., Ltd. was established in 2001, producing equipment, boxing, bells and dumbbells and other products.The company has more than 100 patents and 32 high-tech products in Jiangsu Province. Its products are exported to more than 60 countries and regions. It has registered the 'RUILIN/RISING' trademark and 'R' in 27 EU countries, the United States, South Korea and China. 'Trademarks, brands 'FAGUS', 'LOT', 'SOL', 'SPAPT' and other trademarks.The company provides OEM business for more than 30 international brands overseas, including Adidas, Reebok, and American Icon, and provides special training equipment for more than 20,000 fitness clubs at home and abroad.


Nantong Jinyuelai Sports Equipment Co., Ltd. was founded in 1998. Its main products include rubber basketballs, footballs, volleyballs, gravity balls, latex tension sheets, tension tubes, etc.The company has successively become an authorized processing factory for Adidas and a strategic cooperative supplier of Amazon's own brand Amazonbasics. Its products are sold to the United States, Germany, the United Kingdom, Brazil, Japan and other countries and regions.


Nantong Xuanjie Fitness Products Co., Ltd. has more than 20 years of experience in the production and export of sports products.The company now has three supporting factories, mainly supplying strength training equipment, weight benches, fitness equipment accessories, etc.Among the most competitive products, dumbbells, dumbbell plates, fitness balls and yoga balls all have related patents.


Nantong Kaixuan Sports Goods Co., Ltd. specializes in the production of various balls and leather materials such as football, basketball, volleyball, rugby, etc., with an annual output of 5 million balls of various types.The company owns brands such as winstar and winner, and has obtained more than 70 national patents. It is the designated ball manufacturer for the 2008 Beijing Olympics licensed product 'Olympic Praise'.The main brands the company has cooperated with include KAPPA, MITRA, VOIT, UMBRO, LOTTO, etc., and provides related authorized products to football clubs in various countries.


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