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Looking for industries to bring massive hot products from cross-exchange high-quality enterprises - Linyi Weaving Craft Industry Belt

Views: 0     Author: Site Editor     Publish Time: 2021-02-19      Origin: Site

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Linshu County, Linyi City, Shandong Province is known as the 'City of Willow Weaving in China'. Its exports account for a quarter of the country's wicker products. In recent years, self-operated exports have stabilized at around US$200 million. The industry is known as 'China Willow Weaving, Look at Shandong, Shandong Willow Weaving' Look at what Linshu said.As China's national geographical indication agricultural product, Linshu wicker weaving has a history of 1,400 years and has a history of 1,400 years, integrating green, environmental protection and art. It has developed from a simple labor-intensive traditional industry to one that integrates planting, processing and export, with leading craftsmanship. It is an industrial system with characteristics such as type, demand-oriented and market export-oriented.


Linshu County currently has a planting area of ​​100,000 acres of willow, more than 50,000 weaving households, nearly 300 willow processing enterprises, 100,000 willow employees (accounting for 30% of the county's employees), and a total of 20,000 products in 7 categories. A variety of products, exported to more than 120 countries and regions, becoming 'Shandong Province's Foreign Trade Transformation Demonstration Base'.On the other hand, according to statistics, Linshu willow weaving covers more than 7,000 poor people, and the per capita annual income from the willow weaving industry exceeds 10,000 yuan, making it an important starting point for local poverty alleviation work.With the help of the export of wicker specialty products, Linshu County has also become a national cultural export base and a national export wicker quality and safety demonstration area.


In the international market, because of the advantages of environmental protection and almost only China's unique advantages, it is basically not subject to trade sanctions such as double-anti-counterfeiting and anti-counterfeiting. Willow products are very popular overseas and have become a model for Chinese handicraft exports.This cross-trade fair has selected a number of local weaving handicraft companies to participate in the exhibition. Most of them already have their own brands. Through their core development capabilities and brand recognition, they have emerged in the domestic and foreign markets and have a certain degree of popularity.

In the tide of cross-border e-commerce, my country's traditional handicrafts are not missing.Cross-border e-commerce is a huge booster for the development of Linshu wickerwork into the world.Although wickerwork is a niche export product, because its material is natural and environmentally friendly, and it is purely handmade, there are not many similar products in the foreign market. Especially European and American people who advocate natural beauty like to use pure natural handmade products to embellish their lives, and wickerwork products are especially suitable. Cross-border e-commerce market.Affected by the epidemic in 2020, traditional foreign trade orders have been affected to a certain extent, and companies have relied on cross-border e-commerce platforms to export and open up new sales channels.

Linyi Huatong Arts and Crafts Co., Ltd. is a representative example. Its popular wicker products created on the Amazon platform have successfully jumped to the first place in the category. In the first half of 2020, the company's cross-border e-commerce sales increased three times compared with the same period last year, which is more... To adapt well to the development of cross-border e-commerce business, the company has started to launch overseas warehouses in the United States and acquire local companies in the United States.Other local manufacturers said that they sell wicker products directly to foreign sellers through cross-border e-commerce platforms. Popular products are sold out and profits have increased several times.Yuguang Crafts Co., Ltd. has five or six products in the top 100 global rankings of this category on the Amazon platform, and its profit margin can basically reach more than half or even double. In particular, the sales of shelves increased 20 times year-on-year during the epidemic. .

Looking at overseas data for larger categories, the global handicraft market reached US$663.9 billion in 2019, and the North American handicraft market is expected to reach US$402 billion by 2024, with a compound annual growth rate of nearly 11%.From an e-commerce perspective, the handicrafts e-commerce market will reach US$15.1 billion by 2021; the Amazon handicrafts website currently has more than 10,000 craftsmen and 200,000 products; the sales of Etsy, the world's largest handicrafts e-commerce platform It grew 20% from $3.9 billion in 2018 to $4.7 billion in 2019.These data all support the future potential of handicrafts in the e-commerce market, and also bring unlimited room for imagination to the development of the subcategory of Linshu willow weaving with the help of cross-border e-commerce.


Linshu Golden Willow Crafts Co., Ltd. was established in 2002. It produces various household storage baskets and craft baskets made of grass, willow, wood, cattail, bamboo, iron, cloth and other materials. It has independently designed more than 20,000 products and sold them to more than 60 countries. In many countries, we are suppliers to well-known merchants such as IKEA, Carrefour, TARGET, BBB, ADEO, and ZARAHOME.


Linyi Ronghua Cultural and Creative Rattan Decoration Co., Ltd. was established in 2001. It is engaged in the manufacturing of iron, wood, willow and rattan handicrafts. It focuses on home handicrafts handled by the Philippine design team and garden products handled by the Dutch design team. The company is a Wal- Mart, Lowe's, Michaels, TJ Maxx and other large supermarkets certified suppliers, products are sold to more than 100 countries and regions.


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