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Looking for industries to bring massive hot products from cross-exchange high-quality enterprises - Jinjiang Sports Shoes and Clothing Industry Belt

Views: 0     Author: Site Editor     Publish Time: 2021-03-03      Origin: Site

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Sports is the unique DNA of Jinjiang people.As China's Shoe Capital, China's Sports Shoes and Clothing Capital, the only county-level city among the national sports industry bases and the fourth among China's top 100 counties, Jinjiang is proud of its manufacturing strength in the sports industry.In 2019, the regulated output value of Jinjiang's sports manufacturing industry exceeded 200 billion yuan for the first time, reaching 215.275 billion yuan, accounting for 39.2% of the local total industrial output value. Among them, the shoemaking sector's regulated output value was 120.976 billion yuan, and the clothing sector was 92.713 billion yuan.Jinjiang is home to tens of thousands of sports companies, accounting for more than 20% of the national sports shoes and apparel market and 25% of the global sports shoes and apparel market (among which, sports shoes and travel shoes account for 40% of the country's total output and 20% of the world's total output). It has 42 national-level sporting goods brands and 21 listed sporting goods companies. The sports shoes and apparel industry currently has 22 Chinese well-known trademarks and 13 Chinese famous brand products. In 2017, it became the only 'well-known brand in the sports shoes and apparel industry' in the country. Demonstration Area'.Anta, Xtep, and 361 Degrees, which were born in Jinjiang, have become benchmarks for domestic sports brands.


In recent years, under the background of consumption upgrades and the transformation of national lifestyles, sports that were originally highly professional have gradually become popular fashion lifestyles. Sports shoes and clothing are no longer limited to professionals, and are no longer just used for fitness and sports. Instead, it is more accepted by consumer groups of different ages, classes, and occupations, especially by many urban white-collar workers and high-income earners. From 2013 to the present, the global sports shoes and apparel market has shown an overall growth trend. Sports shoes and apparel are in It has become the first choice for daily home clothing categories both at home and abroad.Taking sports shoes as an example, every 12 people in the world now own a pair of Jinjiang shoes.

A number of Jinjiang's representative sports shoes and apparel companies participated in the cross-trade fair. Their products cover fashion shoes, sports shoes, children's shoes, sandals, yoga fitness wear, basketball wear, cycling wear, etc., with many categories, new styles, excellent quality, and soft supply. , is a rare one-stop purchasing place for cross-border e-commerce sports shoes and clothing.

According to a study by market research firm NPD Group, athleisure style has become the largest category in the U.S. sports shoe field, with product demand surging 17% year-on-year.During the period of home isolation due to the epidemic, many consumers will also choose indoor sports. In the future, as the epidemic situation improves, people’s outing activities increase and exercise habits develop, sportswear is becoming the fastest growing category in the clothing field, which will have a great impact on cross-border e-commerce. It is undoubtedly a good news for sellers of this category.

According to statistics from the Lazada platform, during the epidemic, fashionable, youthful, and casual sports shoes and clothing were relatively popular in the Southeast Asian market.Statistics from Amazon India show that during the 2020 holiday sales season, the demand for sports-related products increased by 1.2 times year-on-year. Among them, the demand for running shoes continued to be strong, and the demand for women's running shoes increased by 1.6 times.The cross-border e-commerce development report of the sportswear industry released by Alibaba International Station in January 2021 pointed out that sportswear still maintains ultra-rapid growth despite the large-scale market size. Combined with the number of buyers and high repurchase of the sportswear category on the website rate, the business opportunity potential of the sportswear industry is worth looking forward to.


Based on data from multiple cross-border e-commerce platforms, according to sports categories, men's and women's sports shoes and apparel are more concentrated in the three sports categories of fitness, running and cycling. Basketball also accounts for a higher proportion in men's clothing and yoga in women's clothing. .On Amazon’s US site, women’s sportswear is one of the fastest-growing categories, and casual sweatpants have become one of the biggest winners in women’s sportswear due to their wide coverage.Sportswear on Amazon Europe needs to pay attention to the embellishment of fashion elements.Alibaba International Station data shows that the sales performance of the four major categories of yoga wear, football wear, swimwear, and fitness jogging wear is particularly outstanding.

In terms of brands, in recent years, sports brands such as Nike, Adidas and Under Armor have increased their efforts to enter the clothing market. They hope to find other sales growth points besides sports shoes. Taking Nike as an example, the company has stated that it will Set up a dedicated area in some stores to sell yoga pants.On Instagram, many sports shoes and apparel brands have a large number of fans, and their products frequently appear on the holiday wish lists of many female consumers.In overseas e-commerce sales, it is recommended that Chinese sellers create small and beautiful brands with affordable prices and complete functions.


Quanzhou Sentai Sports Goods Co., Ltd. was established in 2005. It specializes in casual shoes, sports shoes and various sportswear such as football uniforms, basketball uniforms, cycling clothing, and fitness clothing.The company has ten production bases in China, Bangladesh, Cambodia and other places, as well as offices in Germany, Japan and Bangladesh. Its customers include more than 60 countries and more than 130 brands around the world.


Fujian Shihong Trading Development Co., Ltd. was established in 2016. It focuses on the research and development of various footwear products such as sports shoes, casual shoes, slippers, etc. It can provide customers with about a thousand new off-the-shelf products every month, and accepts small orders from e-commerce platform customers. Bulk customization.


Quanzhou Aoxing Weaving and Clothing Co., Ltd. was established in 2004. It mainly produces ski jackets, sportswear, windbreakers, cotton coats, down jackets, beach pants, etc. The products are mainly sold to European countries.The company cooperates with Italian Villous Group Co., Ltd. to establish the fashionable men's clothing brand Villous.


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