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Looking for industries to bring massive hot products from cross-exchange high-quality enterprises—Jinjiang Baby Products Industry Belt

Views: 0     Author: Site Editor     Publish Time: 2021-02-25      Origin: Site

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The infant and child industry is known as one of the industries with the greatest development potential and market capacity, and Quanzhou is one of the important production areas for the infant and child industry in China, with thousands of maternal and infant-related enterprises with an annual output value of tens of billions.After more than 20 years of development, Quanzhou has formed multiple industrial clusters such as baby diapers, toys, children's clothing, children's shoes, children's food, bags, stationery, etc., with rich products, numerous brands, and a solid foundation. It has considerable market share in both domestic and overseas markets. Influence has made it a global procurement center.Data shows that Nan'an in Quanzhou alone produces more than 100 million pairs of children's shoes annually, with an output value of more than 4 billion yuan.As an important production base for children's clothing in China, Quanzhou's children's clothing output value accounts for 20% of the same industry nationwide.


In recent years, some companies with strong brand awareness have quickly broken out and taken the lead in the industry by following the 'small but refined' route with a high degree of specialization, innovation and service concepts, becoming a certain player in the infant and child industry. There are 'hidden champions' in each segment, among which three categories: backpacks, diapers, and children's toys are particularly prominent and have become representative products of Quanzhou's infant and child industry.

A number of Quanzhou infant and child products companies have signed up for this cross-exchange trade fair. The exhibiting products include toys, diapers, baby waist stools, strollers, etc.These companies will showcase cross-border e-commerce 'hardly needed' products of high quality and low price, which is a rare purchasing opportunity.

In the domestic e-commerce market, baby products are the fourth largest category in terms of market share, with a compound growth rate of 57% in online shopping over the past three years.Also in the cross-border e-commerce market, this has always been a hot-selling category.As one of the top 20 best-selling categories on Amazon, baby and children's products have been in a state of continuous growth for a long time, and the demand is particularly obvious in Australia, China, India, the United Kingdom, the United States, Colombia and other countries.Take toys as an example. In the first half of 2020, 58% of the total sales of toys in the UK were online sales. In the second quarter, when the UK was under lockdown, this ratio rose to 75%.


In terms of specific products, statistics show that in the United States, about 50% of household consumption of baby and child products is spent on toys, 30% on food, and 10% each on supplies and clothing.In Southeast Asia, according to relevant data from the Shopee Indonesia website, three categories of products are the most popular in baby and child product promotions, namely toys, children's clothing and children's shoes.

As the most potential mobile cross-border e-commerce platform, Wish has launched Mama, a vertical mobile shopping platform for baby products, which mainly sells children's clothing, toys, baby products, etc.According to the 2020 maternal and infant market consumption trends released by Google, popular products that year include baby carriers, baby back seats, baby wipes, baby blankets, breastfeeding machines, convertible strollers, sippy cups, etc.On Amazon, baby products such as baby wipes, diapers, teething chews, shower gel, etc., as well as safety protection products such as baby gates, safety seats, thermometers, etc. are all popular products.


At the same time, sellers are constantly innovating baby products to meet market demand, such as multi-functional baby carriers, newborn baby high chairs, comfort toys, baby folding strollers, teething bracelets and other high-tech products.It is worth noting that under the influence of the epidemic, the 'stay-at-home economy' has risen, and outdoor toys and remote control toys are also very popular.For example, swimming pools, water toys, children's scooters, drones, remote control cars, etc.; and educational toys such as building blocks and combinations have an annual growth rate of more than 200%.


Quanzhou United Paper Co., Ltd. was established in 2007. It is a well-known sanitary products export star enterprise in Fujian Province. Its diaper products have passed FDA certification and are sold to more than 50 countries and regions. Its own brand 'Unishu' is in the African market. Have a certain reputation.


Fujian Lili Industrial Co., Ltd. was established in 1990, specializing in the production of children's toys aged 3-13 years old. Its main products include inertial engineering vehicles and craft beads. Overseas customers include Mattel, Toys 'R' Us, Disney, Walmart, Carrefour, COSTCO, and TARGET wait.


Jinjiang Hongshun Children's Products Co., Ltd. was established in 1996. Its main products are writing boards and baby carriers. Its main well-known foreign customers include Disney, Wal-Mart, SpinMaster, oxybul, LIDL, Carrefour, etc., and its own brand 'TT.BEAR' Environmentally friendly magnetic board core is a well-known product in China.


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