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Looking for industries to bring a large number of hot products from high-quality enterprises across the trade fair - Linhai Lantern Industry Belt

Views: 0     Author: Site Editor     Publish Time: 2021-03-09      Origin: Site

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Every year during the Christmas season, foreigners who enjoy the brightly lit night views probably wouldn’t have thought that most of the festive lights and shadows come from Linhai, Taizhou, Zhejiang, a small town on the coast of the East China Sea.As the world's largest production base of Christmas lights and holiday lights, Linhai Holiday Lights started in the late 1970s and has now formed a full industrial chain integrating equipment, accessories, processing and sales, with more than 600 lights and accessories. Enterprises, many of which have an annual output value of over 100 million yuan and an output value of approximately 10 billion yuan.'When gathered together, a ball of fire forms, when dispersed, a sky is filled with stars.' Linhai lanterns have accounted for more than 60% of the global market share, ranking first in the world. With the improvement of quality awareness, lanterns are generally in line with developed countries. Relevant technical standards and sold well in more than 100 countries and regions overseas.


At present, Linhai lantern industry actively adapts to the development of the market and gradually transforms from labor-intensive to technology-intensive.A large number of lantern companies are at the forefront of innovation in lantern products in terms of intelligence, energy conservation, environmental protection, and styling design. They have increased research and development efforts, actively embraced the international trend of 'personalization and fashion', and changed the types of lantern products. A situation of few, high homogeneity rate and low added value.For example, local companies can combine popular colors and elements in foreign markets to design series that meet the needs of different countries and are used in different scenes, such as Christmas series, Halloween series, spring Easter series, summer marine series, autumn harvest series, and Everyday home lighting.While Linhai lanterns are going out to sea to dress up 'Earth Night', this gorgeous lantern has also embarked on the road to industrial advancement.


At this cross-trade fair, many Linhai lantern companies participated in the exhibition together. The products they brought covered the latest styles of LED light source series such as indoor lighting, commercial lighting, landscape tree lights, craft lights, modeling lights, flower arrangement lights, etc. They used lights to meet friends and dress up together. The 'thousands of trees' of cross-border e-commerce.

Colorful lanterns have always been the 'darling' of Western countries to decorate festive nights. During grand festivals such as Halloween and Christmas and various events and celebrations, people will buy various festive decorations in large quantities, and in private occasions, More and more families are willing to decorate a romantic atmosphere, and decorations have even become 'rigid necessities' in daily homes, among which colored lanterns are a must-have.Data reflected in the cross-border e-commerce market also confirm this trend.


Lanterns have also been one of the popular categories for cross-border e-commerce in recent years.Overseas, due to the dual demands of festivals and celebrations, there is currently no obvious distinction between the off-peak and peak seasons for lantern sales, but there will be obvious peak season characteristics in the second half of the year when festivals gather, especially in the fourth quarter.Especially during the epidemic, people spend more time at home celebrating the holidays, and the sales of C-side household lanterns have increased significantly.In the United States, colored lights, as the best weapon to create atmosphere, continue to dominate the screen on Amazon Tools & Home Improvement.


In addition, at the end of 2019, holiday lights received a new nickname from Internet celebrities-TikTok lights.This originated from Generation Z TikTok influencers who are keen on using LED lights to create visual illusions, such as evil clown transformations or Skittles challenges.Under the influence of this gameplay, the search volume, sales and discussion popularity of 'TikTok lights' have increased significantly, and it has brought a lot of orders to relevant sellers.Google Trends shows that the search trend for 'TikTok LED lights' related words has significantly surged.


Zhejiang Tiantian Electronics Co., Ltd. was established in 2004. It is a large-scale local holiday light manufacturer and the president unit of Linhai Holiday Lights Association.The company is committed to producing various holiday lights, including string lights, tree lights, modeling lights, leather string lights, 360-degree bulbs, etc., which are mainly exported to overseas markets such as Europe, the United States, and Australia.


Linhai Dafan Electronic Technology Co., Ltd. was established in 2009, specializing in the production of various types of LED lights, including indoor lighting, solar and battery series landscape tree lights, craft lights, modeling lights, flower arrangement lights, etc.The company's products have passed CCC, GS, CE, ROHS, BS, SAA, PSE, UL, CSA and other international standard certifications, and are sold overseas through major e-commerce platforms and large supermarkets.


Taizhou Liansheng Electric Co., Ltd. specializes in the research, development and production of rainbow tubes, Christmas lights and other series that can be used outdoors and can be driven by various power sources. The products comply with overseas standards such as GS, CE, SAA and are exported to Southeast Asia, Europe, America and Australia. land.


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