Views: 0 Author: Site Editor Publish Time: 2021-02-19 Origin: Site
Linhai is known as the capital of outdoor leisure products in China. It is the only outdoor leisure products 'National Foreign Trade Transformation and Upgrading Professional Demonstration Base' in the country. It is also the 'China Outdoor Furniture and Garden Leisure Products Export Base' and 'China Outdoor Leisure Products'. Production base'.Since the early 1990s, Linhai started by undertaking small foreign trade orders. After 30 years of development, it has achieved qualitative growth from small to large, from weak to strong, cultivating it into a pillar industry for local foreign trade exports and becoming a national outdoor leisure industry. It is an industrial base with the largest scale of supplies industry cluster, the highest degree of export orientation, the most complete industrial chain and the most influential brand.
The city's export scale of outdoor home products jumped from RMB 4.6 billion in 2009 to RMB 9.054 billion in 2018, an increase of 96.82% in ten years.Linhai now has more than 1,000 production and supporting related enterprises, including 160 enterprises above designated size, with an annual total output value of more than 20 billion yuan. More than 90% of its products are exported to 134 countries and regions including Europe, the United States, the Middle East, Southeast Asia, and Africa, including the North American market. Occupy about 30%.
Linhai organizes companies every year to participate in well-known overseas exhibitions such as Cologne International Sporting Goods, Camping Equipment and Garden Life Expo in Germany and the Hardware Garden Show in Las Vegas, USA. Under the unification of 'Linhai·China Outdoor Furniture and Garden Leisure Products Export Base' The logo appeared in groups at domestic professional exhibitions such as the Canton Fair and the Guangzhou Furniture Fair, enhancing the international brand status and corporate visibility of Linhai outdoor leisure products.In terms of innovative R&D, currently, there are more than 50 companies in the city with independent R&D and testing centers. The industry has obtained a total of 1,240 patent authorizations, including 45 European, American and Japanese patents. More than 200 new products are launched every year, and industry companies host and participate in the formulation There are 16 domestic and foreign standards, including 3 British national standards.
This cross-trade fair aroused great interest in the Linhai area. Local companies actively signed up to participate in the exhibition and brought their own advantageous products, covering eight series including outdoor furniture, sunshade products, courtyard leisure, gardening supplies, leisure sports, and craft gifts, which greatly Enriched cross-exhibition product content.
According to Euromonitor, the outdoor home furnishing market in the United States exceeded US$300 billion in 2019.Due to the impact of the epidemic, the time spent at home has become longer, which has directly caused a surge in demand for outdoor home products. In 2020, outdoor home sales will see substantial growth in Europe and the United States.In January 2020, the number of new reviews on Amazon's outdoor home products increased by 45% year-on-year compared with the same period in 2019, showing strong growth potential.Data from eBay's UK site shows that searches for 'gardening' during the epidemic increased by 137% compared with the beginning of 2020, a significant increase.
Judging from the distribution of e-commerce platform types, outdoor home products are mainly sold on third-party platforms such as Amazon, but transactions on independent websites are also gradually increasing, showing a trend of parallel development of the two.
Judging from the price distribution of outdoor home products on Amazon, the average price of outdoor home sets is about US$300.In terms of specific products, according to Amazon’s summary of overseas consumers’ portraits and consumption preferences in the courtyard category, in terms of courtyard furniture, consumers focus on product size, load-bearing level, assembly instructions, etc., with price ranges between US$150-350 and US$8,000-15,000. Japanese yen, the best-selling sites are the United States and Japan; in terms of shelter tents, consumers focus on UV protection, rich functional adjustments, easy and quick installation, etc. The price range is US$50-500, and the best-selling sites are the United States; outdoors Regarding hammocks, consumers focus on fabric material, durability and strength, hammock size, etc. The price range is as follows: 50-60 US dollars and 15-40 pounds. The best-selling sites are the United States and Europe.
Zhejiang Zhejia Craft Co., Ltd. was established in 2000. It mainly produces outdoor leisure products, including tents, leisure chairs, and furniture, with more than 100 products in three series. It has won the title of 'Taizhou Famous Brand Product' and is exported to Europe, South America, Oceania and other places.The lighted awnings and lighted furniture developed by the company have distinctive features.
Zhejiang Zhendong Travel Products Co., Ltd. was founded in 1992, specializing in the production of outdoor leisure products such as leisure chairs, sun loungers, and folding chairs. and 'Taizhou Famous Brand Enterprise'.
Zhejiang Boyu Leisure Products Co., Ltd. specializes in the production and export of children's play products, leisure products and pet products.The products are exported to Europe, North America, South America, Japan, the Middle East, Russia and other countries and regions, and are deeply trusted by customers.The company has confirmed its leading position in the leisure industry and has been selected as one of the top 100 etiquette and leisure products companies in China by the China Etiquette and Leisure Products Industry Association.
Linhai Jingda Crafts Co., Ltd. has been established for nearly 40 years, specializing in the manufacture of holiday lights, sunshade products, outdoor furniture, swings and other export products.The company has GS, CE, BS, CSA, UL certificates and certifications from internationally renowned laboratories such as TUV, NEMKO, KEMA.
