Views: 0 Author: Site Editor Publish Time: 2021-02-23 Origin: Site
Fuzhou is the main producer of beach slippers and flip-flops in my country. It is also the region with the largest export of plastic slippers in the country, with exports accounting for more than 50% of Fujian Province.According to statistics, there are about 1,700 slipper companies in Fuzhou, of which more than 800 are manufacturers.In the 1980s and 1990s, Fuzhou's 'White Pigeon' was once a popular slipper brand across the country.Due to its high quality and good price, Fuzhou slippers have always been favored by many foreign buyers.
In recent years, the boundary between fashion and life has become increasingly blurred, and wearing slippers has become a fashion.Through technological innovation and design creativity, Fuzhou slippers have upgraded traditional products to meet international standards and incorporated some new functions. While consolidating the original market, Fuzhou slippers have re-opened a differentiated high-end route and transformed slippers from ordinary to ordinary products. Functional household items have been upgraded into aesthetically pleasing personalized fashion products, which not only increases the added value of the product, but also brings better benefits.
The Fuzhou slippers industry in this cross-trade fair are all export-oriented enterprises that have been operating in overseas markets for a long time. They are good at developing more vertical and sophisticated products under the large category of slippers and will provide a one-stop experience for home furnishing sellers who come to purchase. Fuzhou slippers lead the way in craftsmanship and fashionable styles.
During the epidemic, the search volume for sandals and slippers ranked among the top five men's footwear categories, and women's slippers have also replaced high heels as the most searched vertical category among women's footwear categories.According to Shopify data, searches for slippers hit an all-time high in 2020.According to comprehensive e-commerce platform statistics, the top keywords for slipper category searches are slipper, shoe, EVA slipper, flip flop, PVC slipper, beach slipper, sandal, footwear, etc.
Since the epidemic, people have been confined to their homes for longer periods of time and have consumed more slippers. The growth rate of online slippers sales has ranged from 25% to 250%.The diversity of slippers has also made slippers a must-have item at home and has also driven an increase in customer orders.According to data from a certain brand, before the epidemic, its online orders averaged 1 to 1.1 pairs. After the epidemic, the number was 1.6 to 1.9 pairs. Orders of more than two pairs per time abound.
An interesting phenomenon is that home slippers are a common commodity in most countries, but they are not popular in Singapore because many Singaporeans are barefoot at home. Instead, flip-flops that are convenient for going out are a must-have for Singaporeans.In addition, product focus is also different for different markets.In the American market, consumers pay more attention to quality than style; in the European market, on the contrary, slipper style dominates the purchasing factors, the design must be very novel, and quality is secondary.
What factors should be considered when choosing slippers?Taking men's slippers with different features and functions as an example, the type and function must be determined first, followed by the brand and price, and then the material quality. If there is a warranty, it will be a plus.In addition, because slippers are low-value items, there is less risk of product returns.There is an invention about slippers that is also worthy of attention. American inventor Doug Vick invented a 'lighting slipper' with a small light bulb on the front. When worn, it can automatically illuminate a range of 6 meters in front of you in a dark environment. , coupled with thoughtful designs such as non-slip soles, replaceable lithium batteries and delayed lights out, this 'illuminated slippers' priced at about US$40 are very popular among consumers.
Deyi Cultural Creative Group Co., Ltd. was established in 1995 and listed on the Shenzhen GEM in 2017.The company has successively won titles such as 'High-tech Enterprise', 'National Industrial Design Center' and 'Top Five Export Enterprises of Cultural and Creative Home Fashion Products (Private Brand)'. It is a leading enterprise in the field of cultural and creative home furnishing in China. .All kinds of men's and women's sandals are the company's flagship category, exported to more than 80 countries.
Fujian Shijia Trading Co., Ltd. was founded in 1998. Its advantageous products are various types of fashionable EVA beach shoes, and has won the 'Canton Fair Export Product Design Award (CF Award)'. It innovates and develops hundreds of new models every year and exports dozens of them. The country is a stable supplier to many well-known overseas supermarket chains and cross-border e-commerce fashion brands such as SHEIN.
Fuzhou Haiwell Shoes Co., Ltd. was established in 2007. It has domestic and foreign registered trademarks such as 'HEVA' and 'HAPPY FISH'. It is a branded footwear export enterprise. Its products are mainly slippers and sandals. The targets are mainly importers from more than 100 countries and regions.
