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Invitation letter丨2023 China Cross-Trade Fair is about to make its grand debut again!

Views: 0     Author: Site Editor     Publish Time: 2022-12-21      Origin: Site

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Invitation letter丨2023 China Cross-Trade Fair is about to make its grand debut again!

- Basic information about the exhibition -

Name of fair

2023 China Cross-Border Electricitytrade fair

Exhibition location

Zhouhai International Convention and Exhibition Center

Exhibitor main body

Manufacturing enterprises that are upgrading or already have flexible supply capacity, cross-border e-commerce platforms and service providers, and cross-border e-commerce comprehensive pilot zones.

Exhibition time

2023年3月18-20 days

Exhibition area

72,000 square meters

Purchaser entity

Taking cross-border e-commerce sellers (platform + independent station) as the main body, it also includes traditional foreign trade buyers, domestic e-commerce sellers and other related purchaser groups.

Review of last session

The 2nd China Cross-border E-commerce Fair was successfully held from June 1 to 3, 2022. The exhibition scale was 72,000 square meters. A total of exhibition areas for cross-border e-commerce suppliers, platforms, comprehensive service providers, and independent stations were set up to attract More than 2,000 companies from more than 20 provinces and cities across the country participated in the exhibition, covering more than 50 cross-border e-commerce platforms and more than 200 well-known cross-border e-commerce service providers around the world. The exhibition covered digital, home furnishing, mother and baby, shoes and clothing, and auto parts. There are over one million hot-selling cross-border e-commerce products, and a total of 55,000 professional merchants visited the exhibition in three days.

/2022/China Cross-border E-commerce Fair

- Organization -


Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Chamber of Commerce for Import and Export, Fujian Huiyuan International Exhibition Co., Ltd.


Fujian Huiyuan Cultural Development Group Co., Ltd.,Fujian Midoduo Network Technology Co., Ltd.

- Exhibition scope -

(1) 'Cross-border e-commerce supplier exhibition area'

The exhibition area mainly displays the following hot-selling categories: shoes, clothing, textiles, bags and sporting goods; lighting, hardware, garden, automobile and motorcycle accessories; maternal and infant toys and pet products; home decoration and daily consumer goods; gifts, stationery and beauty exhibition area; 3C electronic home appliances exhibition area, etc.

(2) 'Cross-border e-commerce comprehensive service exhibition area'

The main display scope includes cross-border e-commerce platforms, independent websites, information, logistics and warehousing, operation management systems, payment platforms, digital marketing, finance and insurance, talent training, etc.

Exhibition Highlights

(1) Highlight the national platform effect

The cross-border trade fair has been integrated into the national strategy since its inception, focusing on a global perspective, taking into account both domestic and international markets, and promoting the docking of high-quality cross-border resources at home and abroad.The cross-trade fair has attracted many provincial commerce authorities to lead delegations to discuss cooperation. Not only has it gone overseas for promotion, but it has also collaborated with Deloitte and Amazon Global Store to launch industry heavyweight blue books, white papers, and industry lists, etc. to enrich the exhibition. Authoritative content.

(two)Reflect the advantages and characteristics of the new highland

The Cross-Trade Fair was born in Fuzhou in the spring. Since its inception, it has received strong support from national ministries and commissions, governments at all levels of Fujian Province and Fuzhou City, and relevant departments.Fujian is one of the fastest growing cross-border e-commerce import and export centers in the country.This exhibition will deeply demonstrate the advantages and characteristics of Fujian and even the whole country in cross-border e-commerce logistics and foreign trade industries, give full play to the platform effect of the first cross-border e-commerce exhibition, and continue to promote 'Digital China' and the innovation of the Southeast convention and exhibition industry. Highland construction.

(3) Deeply cultivate professional skillsCorrect

This exhibition will introduce more abundant industrial resources, grasp industry trends, gather wisdom from all parties, adapt to the needs of enterprises, gather millions of 'China Intelligent Manufacturing' new and high-quality products for centralized display, and create a world-class influence Forum activities, and through multi-dimensional and all-round publicity and promotion, attract the national cross-border e-commerce industry belt and ecosystem to gather in Fuzhou again to jointly create supply and procurement opportunities and discuss industry development.

(4) Keep pace with the times and introduce new trendy elements

The Cross-Trade Fair invites well-known Internet celebrities across the country to serve as the official image promotion ambassadors of the Cross-Trade Fair, forming a large-scale matrix for online publicity.It is the first in the industry to have an exclusive mascot 'Fu Rong Rong', which is more vivid and close to the industry.

- High-end forums, conferences and supporting activities -

The supporting activities of this exhibition expand the multi-dimensional topics of the cross-border e-commerce upstream and downstream industry chain, and upgrade high-end forums and activities. During the exhibition, official forums of multiple platforms such as Amazon and Alibaba International Station, independent stations going overseas to share practical experience, and service provider special sessions will be held. Promotions, business matching sessions, new opportunities for TikTok to go overseas, international logistics summit forum, entering the national industrial belt, cross-border high-quality online shopping festival and other activities, online and offline comprehensive analysis of hot topics in the cross-border e-commerce industry to satisfy merchants Dimensions of participation, expanding the breadth of exhibitor transactions, the following are some highlights of this event

Continuation of brand activities

Exhibition activities such as popular platform activities, service provider promotion activities, independent website special sessions, TikTok special sessions, cross-border e-commerce cloud shopping festival, etc. will be continued through selected activities;

Industrial transformation promotes rural revitalization

Enter the national industrial belt and add comprehensive pilot zones in various cities, empower rural revitalization through industrial transformation, organize on-site promotion of industrial belts and comprehensive pilot zones, provide a communication and interaction platform for national comprehensive pilot zones, conduct on-site incubation and docking, and organize traditional Enterprises team up to go overseas to empower industries and promote rural revitalization and development;

Top 30 overseas leaders

This exhibition has added an award ceremony for the Top 30 leaders in overseas e-commerce, aiming to discover and commend leaders in the field of cross-border e-commerce exports, create a brand effect for cross-border e-commerce overseas, set an example for the industry, and promote cross-border e-commerce overseas. The long-term development of enterprises with higher quality and greater energy level;

Pinduoduo cross-border platform TEMU participated in the conference

Overseas Pinduoduo TEMU attended the conference to carry out the 'New Momentum for Cross-border Overseas Expansion Activity' to three-dimensionally display the new platform's overseas expansion possibilities, attract merchants, promote docking and transaction effectiveness, enrich the types of on-site activities, establish authority and gather popularity;

Industry leaders and big names are present

Invite Shein and Anker to conduct closed-door matchmaking meetings, and invite senior businesspeople from Fortune 500 companiesConsultant Zhang Qi, Alibaba senior executives, Yingxionghui founder Mark, Laogao e-commerce founder and other industry figures were present to share;

Focus on new hot spots in the industry and plan new paths to go overseas

On-site activities include sharing on Russia’s latest platform and Jitu Logistics, an internet celebrity logistics provider in the Pinduoduo era.


Official public account
Fuzhou Strait International Convention and Exhibition Center No. 198, Nanjiangbin Avenue, Cangshan District, Fuzhou City, Fujian Province
Fujian Huiyuan International Exhibition Co., Ltd. Copyright © 2023 China Cross-Border E-commerce Fair Fujian ICP No. 16029097-7