Find an industry to bring a large number of hot products from high-quality enterprises across the trade fair - Fu'an Massage and Fitness Equipment Industry Belt

As a close neighbor of Fuzhou, Fu'an is a gathering place for the production of massage and fitness equipment in China. After more than 30 years of development, the local massage and fitness equipment industry has grown from scratch to become a world-renowned specialty industry.According to statistics, there are more than 200 massage and fitness equipment manufacturers and supporting companies in Fu'an (19 of which are listed above), with more than 20,000 employees in the industry, and their products sell well domestically and in more than 150 countries and regions.From 2017 to 2019, my country's massage chair exports jumped from US$2.285 billion to US$3.047 billion, an increase of 33.3%.With the advent of the global 'Great Health Era', people's demand for health is gradually increasing, and the market prospects for massagers are promising. Fu'an enterprises are also advancing with the times, through technological innovation and research and development, continuous transformation and upgrading to avoid homogeneity compete.

Massage and fitness equipment, represented by massage chairs, is a large-ticket category of cross-border e-commerce. Previously, due to its large size and small transportation capacity, logistics inconvenience and backlog risk were high, making cross-border transactions difficult. Now, overseas warehouses, warehousing and last-mile delivery have been opened up. After becoming a congestion point, it has become the new favorite of cross-border e-commerce.This cross-trade fair has set up a comprehensive health and medical care exhibition area, and a number of massage and fitness equipment companies from Fu'an have been selected to participate in the exhibition. They brought more than 200 series of massage chairs, massage mats, physiotherapy beds, multi-function massagers, foot baths, etc. The products range from ordinary to luxurious smart models, with various grades, rich functions, and complete overseas quality certifications, showing the most cost-effective first-hand new styles to participating home furnishing category buyers.

According to Money Inc. statistics, the Millennial generation born after 2000 has high individual requirements and has its own unique taste and self-awareness for the pursuit of comfort. The imprint of its era of growing up with the Internet has also made it the 'Internet solution for home furnishings'. 'Demand' is the main driving force and the main force of consumption.It is under this trend that large home furniture products such as massage chairs have gone from an impossible supply gap to a logistics and distribution solution, successfully creating a new hot spot for cross-border e-commerce with high customer unit prices and high growth rates.

According to data from Wayfair, the largest vertical e-commerce platform for household products in North America, the stay-at-home policy during the epidemic has stimulated an approximately 200% increase in views of massage equipment. The market penetration rate of massage equipment in overseas developed countries has reached 15%.Due to restrictions on going out for fitness and receiving professional treatment during the epidemic, consumers have chosen to buy massage equipment to use at home.In addition, some employers' reimbursement or subsidy policies for office supplies, coupled with government checks issued to stimulate the economy, have fully unleashed the market demand for overseas massage equipment.According to statistics, in the six months from May to October 2020, a total of 5.6 million massagers were sold in the U.S. market, a year-on-year increase of 86%.my country's customs data shows that the export value of massage equipment from June to August 2020 was 8.158 billion yuan, a year-on-year increase of 63.65%; in terms of quantity, in June, July and August, the export numbers of massage equipment were 28.696 million units and 29.1472 million units respectively. Taiwan and 30.5176 million units, a year-on-year increase of 46.16%, 45.12% and 27.73% respectively.In terms of comparison of massage chair sales channels, in the first half of 2020, not only did my country's total domestic online retail sales increase by 68% year-on-year, but data also showed that the surge in exports was achieved by cross-border e-commerce.The latest market research report released by Technavio predicts that the global massage equipment market will grow to US$24.38 billion in 2021, achieving a compound annual growth rate of approximately 6%.

Fujian Honor Fitness Equipment Co., Ltd. was established in 2007. It is one of the top ten exporters of massage and health care equipment in China and a national high-tech enterprise. Its products include four series of household smart massage chairs, home massage chairs, commercial smart massage chairs, and local massagers. 40 Various models are exported to more than 70 countries and regions.

Fujian Yihe Electronics Co., Ltd. was established in 1999. It specializes in the production of more than 100 kinds of massage and fitness equipment such as luxury massage chairs, smart massage cushions, foot massage machines, massage sticks, and massage machines. It owns the famous Fujian trademark 'Yihekang' , overseas sales markets include more than 50 countries and regions.

Fujian Aowei Health Technology Group Co., Ltd. was established in 2006. It owns two brands: 'Aowei' (a well-known trademark in China) and '365 Health Guard'. It has obtained 64 national patents. Its main products include fully automatic foot massage Basins, massage chairs, massage cushions, leisure rocking chairs, leisure folding chairs, etc.