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Event Carnival | Leading the way overseas, leading the trend of LinkedIn marketing helps Chinese companies sail overseas

Views: 0     Author: Site Editor     Publish Time: 2022-10-17      Origin: Site

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Event Carnival | Leading the way overseas, leading the trend of LinkedIn marketing helps Chinese companies sail overseas

November 26, 2022


Leading the way to sea and leading the tide

Top-level strategic planning + practical tactical execution + typical practical cases!

The rapid development of the global digital economy is driving a new wave of Chinese companies going global.Are you still envious of other pioneer companies that have established a foothold in overseas markets and reaped dividends? New overseas opportunities are still coming one after another. If Chinese companies want to optimize their overseas strategies and improve their overseas efficiency, they need to think clearly about the following issues:

How to improve the marketing system and use digital marketing tools to create a successful overseas combination?

How to build global thinking and implement localized operations?

How to comprehensively improve one’s soft power in going overseas to better integrate with international standards?

We are here to enjoy a private feast with you!

Leading the way to sea and leading the tide

LinkedIn marketing helps Chinese companies sail overseas

LinkedIn Greater China

Marketing Solutions Content Strategy Consultant

Sky Hu

Sky Hu:

☆20 years of experience in the Internet industry, with deep understanding and rich practical experience in foreign trade e-commerce, online games, pan-entertainment, global digital marketing and other fields;☆Ex-Googler, Google APAC Top Sales;☆Serial entrepreneur.

main content:

Chinese B2B companies carry out overseas digital marketing and want to achieve product quality at the same timeAlthough the brand and business are growing, there are many technical difficulties and misunderstandings, which ultimately makes it difficult to obtain the highest added value for the brand.LinkedInGuo Le brings you explanations:how to placeGet rid of misunderstandings and make digital marketing methods truly drive the growth of overseas business?How to build quicklyOverseas digital marketing system accelerates the global expansion of Chinese B2B companies?

With 'anti-traditional' thinking

Traveling through the 'market uncertainty cycle'

LinkedIn Greater China

Marketing Solutions Content Strategy Consultant

Nolan Chen

Nolan Chen

☆7 years of experience in traditional media industry, 7 years of experience in digital media and Internet content industry.

☆ZengServed as the page editor of a major major newspaper, the product manager of digital media apps, and the manager of the social platform content production and operation team;Practitioner of cross-cultural communication and leadership, content creativity and marketing.

main content:

2022 will be difficult.Local military conflicts, rampant inflation, and climate abnormalities have all cast a shadow of uncertainty on the global economy.Marketing also faces many difficulties, such as reduced budgets and high customer acquisition costs.There are various signs that there will still be a lot of uncertainty in the days to come.In such a VUCA era, how should marketers work?How to spend every penny wisely and prove your worth?Let us go back to the essence through phenomena, use anti-traditional thinking, make friends with time, go through the market uncertainty cycle, and lock in future growth.

LinkedIn Data Insights,

Accelerate the process of Chinese B2B companies going overseas

LinkedIn Greater China

Marketing Solutions Data Insight Consultant

Matt Tan

Matt Tan:

Engaged in data analysis for more than 8 years, and has worked in energy, e-commerce, Internet, advertising and marketing and other industries;He has extensive experience in B2B online marketing and is good at finding problems from data.

main content:

In the wave of Chinese companies going global, marketers are often faced with difficult problems such as how to select the right target group, how to create marketing content, and how to measure marketing effectiveness.Through LinkedIn data insights, we can help Chinese companies going overseas to understand the portraits of overseas marketing target groups and their behavioral preferences; popular content trends in different industries, how to choose which content to focus on to obtain higher ROI; and how to measure the performance of different advertisements. effects, how to choose reasonable measurement indicators and other issues.

China Cross-Border E-Commerce Fair (Autumn) (CCEF)

'Build a platform' to help enterprises explore the cross-border e-commerce market,

Actively find suitable ways to 'pave the way' for enterprises to go overseas smoothly

Exhibition time:November 25-27, 2022

Place:Guangzhou, China Import and Export Fair Complex

Directed by:Guangdong Provincial Department of Commerce, Guangzhou Municipal People's Governmentorganizer:China Foreign Trade Center Group Co., Ltd.,Foreign Trade Development Bureau of the Ministry of Commerce,Fujian Huiyuan International Exhibition Co., Ltd.,China's foreign tradeState Exhibition Co., Ltd.organizer:China Foreign Trade Guangzhou Exhibition Co., Ltd.,Fujian Huiyuan Cultural Development Group Co., Ltd.,Fujian Midoduo Network Technology Co., (China) Software Systems Co., Ltd.,Hangzhou Fanjie Supply Chain Management Co., Ltd. (Fanding International Group),Fujian Zixun Information Technology Co., Ltd. (Purple Bird Browser),Zongteng Group,Shop Jiang Technology SHOPLAZZA,Shanghai Xinggu Information Technology Co., Ltd.,MoonSees dream west stone information technology,Noah's wealth,Beijing Zhuoao Century Technology Co., Ltd.

Industry support units:Hunan Cross-border E-Commerce Association,Shanxi Cross-border E-Commerce Association,Shandong Cross-border E-Commerce Association,Yunnan Cross-border E-Commerce Association,Tianjin Cross-border E-Commerce Association,China Chamber of International Commerce Henan Chamber of Commerce Cross-border E-commerce Industry Committee,Hangzhou Cross-border E-Commerce Association,Huizhou Cross-border E-Commerce Industry Association,Haidao E-commerce Club,Linyi Cross-border E-Commerce Association

Special cooperation units:trendsetting meeting,Seller's homeAMZ123

Exhibition introduction:

China Cross-border E-commerce Fair is a cross-border e-commerce fair organized to link Chinese manufacturing and global consumption, integrate the rapidly developing cross-border e-commerce ecological resources, and realize resource integration in the foreign trade, cross-border e-commerce and exhibition industries. , serving global trade and helping companies open up broader markets.The exhibition not only realizes the function of matching transactions, but also brings diverse platforms and full-chain services. Its value-added function is a differentiated advantage that other exhibitions of the same type do not have.With the theme of 'New Momentum for Foreign Trade·New Digital Future' and the positioning of 'Creating a national brand and platform for cross-border e-commerce to serve the innovative development of foreign trade', China Cross-border Trade Fair is committed to optimizing high-quality suppliers and cross-border e-commerce. cross-border e-commerce buyers and platform resources; upgrade high-end forums and activities to create the leading event in China's cross-border e-commerce industry.

Exhibition area distribution and exhibit categories (three major exhibition areas):


Cross-border e-commerce supplier exhibition area

Household daily consumer goods, 3C electronics and healthy living, gifts, stationery and cosmetics, shoes, clothing, textiles, bags, sports and outdoor categories, toys, maternal and infant pet products and comprehensive food, furniture and building materials, gardening hardware, lighting, automobile and motorcycle accessories.


Cross-border e-commerce comprehensive service exhibition area

Cross-border e-commerce platform, information consulting, logistics and warehousing, operation management system, payment platform, digital marketing, insurance and taxation, financial investment, talent training, cross-border institutions, industrial design, etc.


Cross-border e-commerce comprehensive pilot zone, cross-border e-commerce industrial park


- Sign up to visit the exhibition -


Official public account
Fuzhou Strait International Convention and Exhibition Center No. 198, Nanjiangbin Avenue, Cangshan District, Fuzhou City, Fujian Province
Fujian Huiyuan International Exhibition Co., Ltd. Copyright © 2023 China Cross-Border E-commerce Fair Fujian ICP No. 16029097-7